Marketing Management

71331

This online course covers analytical skills in marketing management, with particular emphasis on situation analysis, marketing strategy and planning, and implementation of integrated marketing programmes.

  •  
    Level
    7
  •  
    Credits
    20
  •  
    Cost
    2025
    2024
    $793 NZ Domestic
    $2,464 NZ International
  •  
    EFTS
    0.1667
  • Delivery type
    Online only
  • Teaching weeks 16 weeks
  • Workload Approximately 13 hours per week
  •  
    Prerequisites

    If you need to discuss prerequisites for this course
    contact us

It looks at the role of strategic marketing planning, market analysis, developing marketing programmes, marketing planning and review, and the contemporary marketing environment and issues.

What you will learn

When you complete this course you will be able to:

  • evaluate marketing management theories and tools
  • conduct in-depth situational analysis in the context of contemporary marketing management
  • apply financial problem-solving techniques to marketing opportunity analysis 
  • develop sales and market forecasts using situational analysis information
  • formulate marketing objectives and strategies
  • formulate marketing mix programmes to support the choice of marketing strategy
  • analyse key steps of a marketing planning process and discuss the barriers to successful marketing implementation
  • prescribe and justify control systems for effective implementation of marketing strategies.

For more information watch the course introduction video below.

Assessment

100% internal assessment 

Textbooks

No textbooks are required for this course

Computer and internet requirements

To complete this course you will need access to a laptop or desktop computer, reliable broadband internet connection and a data plan able to support online learning such as streaming of videos (including YouTube), downloading content, and writing and submitting online assessments. If you are unsure if your current computer or internet access allows you to complete your online learning with us, please contact us before applying to enrol.

How to enrol

Before enrolling in this course you need to:

  • choose the qualification you will study the course under
  • check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses and apply tab on the qualification page.

Work towards

You can do this course as part of these qualifications:

Certificate of Proficiency
Bachelor's Degree
Graduate Certificate
Graduate Diploma

Course availability over the next 12 months

May

May enrolment dates

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Course starts -
Course ends -
23 Apr 2024
6 May 2024
25 Aug 2024
Jun

June enrolment dates

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28 May 2024
10 Jun 2024
29 Sep 2024
Jul

July enrolment dates

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25 Jun 2024
8 Jul 2024
27 Oct 2024
Aug

August enrolment dates

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Course starts -
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23 Jul 2024
5 Aug 2024
24 Nov 2024
Sep

September enrolment dates

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20 Aug 2024
2 Sep 2024
22 Dec 2024
Oct

October enrolment dates

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Course ends -
24 Sep 2024
7 Oct 2024
26 Jan 2025
Nov

November enrolment dates

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22 Oct 2024
4 Nov 2024
23 Feb 2025
Dec

December enrolment dates

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Course starts -
Course ends -
19 Nov 2024
2 Dec 2024
23 Mar 2025
2025
Jan

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Feb

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Mar

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Apr

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  •  
    Level
    7
  •  
    Credits
    20
  •  
    Cost
    2025
    2024
    $793 NZ Domestic
    $2,464 NZ International
  •  
    EFTS
    0.1667
  • Delivery type
    Online only
  • Teaching weeks 16 weeks
  • Workload Approximately 13 hours per week
  •  
    Prerequisites

    If you need to discuss prerequisites for this course
    contact us