Marketing

71231

This online course teaches the concepts and techniques of marketing, including how to analyse and process marketing related information to support good decision making.

  •  
    Level
    6
  •  
    Credits
    20
  •  
    Cost
    $752 NZ Domestic
    $2,324 NZ International
  •  
    EFTS
    0.1667
  • Delivery type
    2022
    Trimester 3 2022 Online only
  • Teaching weeks 16 weeks
  • Workload Approximately 13 hours per week
  •  
    Exam dates
    2022
    Trimester 3, 17 Feb 2023
  •  
    Prerequisites

    If you need to discuss prerequisites for this course
    contact us

For more information watch the course introduction video below.

 

This online marketing course is for people requiring an understanding of broad principles and trends in marketing and their application to various organisations.

This online course is suited to  people who are first-time learners of marketing and preparing for careers or skills development in the business area of marketing and general management.

At the completion of this course you will be able to contribute towards marketing planning and marketing activities within an organisation. The knowledge base gained and the skills learned in this introductory course will prepare you to grasp more advanced topics covered in other specialist marketing courses.

Students who successfully complete this course will be able to:

  • Explain the dimensions and progress of marketing
  • Analyse the influence of the marketing environment on business activities
  • Demonstrate an understanding of the concepts of consumer behaviour, marketing research, information systems, segmentation and target marketing
  • Demonstrate an understanding and application of marketing mix and strategy principles and how they relate to marketing planning.

Assessment

Assessment for this course is:

  • 60% internally assessed
  • 40% exam.

For more information, including and a full list of exam times see our exam information:

Exam dates and venue information

Assessment for this course includes an examination

Open Polytechnic will, subject to you meeting the entry requirements for this course/programme, enrol you in this course.

Your enrolment in the course means that you should expect to complete an in-person examination.

Learn more

 

Textbooks

No textbooks are needed for this course.

Computer and internet requirements

To complete this course you will need access to a laptop or desktop computer, reliable broadband internet connection and a data plan able to support online learning such as streaming of videos (including YouTube), downloading content, and writing and submitting online assessments. If you are unsure if your current computer or internet access allows you to complete your online learning with us, please contact us before applying to enrol.

How to enrol

Before enrolling in this course you need to:

  • choose the qualification you will study the course under
  • check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses and apply tab on the qualification page.

Work towards

You can do this course as part of these qualifications:

Certificate of Proficiency
Bachelor's Degree
Graduate Certificate
Graduate Diploma

Course availability over the next 12 months

Aug
Sep
Oct

Trimester 3 enrolment dates

Enrol by -
Course starts -
Course ends -
18 Oct 2022
31 Oct 2022
19 Feb 2023
Nov
Dec
2023
Jan
Feb

Dates for this course are not finalised yet

Check back later

Enrol by -
Course starts -
Course ends -
To be confirmed
To be confirmed
To be confirmed
Mar
Apr
May
Jun
Jul
  •  
    Level
    6
  •  
    Credits
    20
  •  
    Cost
    $752 NZ Domestic
    $2,324 NZ International
  •  
    EFTS
    0.1667
  • Delivery type
    2022
    Trimester 3 2022 Online only
  • Teaching weeks 16 weeks
  • Workload Approximately 13 hours per week
  •  
    Exam dates
    2022
    Trimester 3, 17 Feb 2023
  •  
    Prerequisites

    If you need to discuss prerequisites for this course
    contact us