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If you want to develop specialist skills in marketing and gain valuable business skills our flexible and online Bachelor of Business (Marketing) degree is for you.
The Bachelor of Business (Marketing) will provide you with the knowledge, skills and competencies geared to the practical realities of business. Covering a variety of marketing dimensions such as goods and services marketing, local and international marketing, consumer and business to business marketing, this programme has a strong problem solving focus. The Marketing Major integrates theory with practice through projects, case-studies, and reviews of practices and policies within organisations and industries.
Approximately 10-12 hours study per week for each 20 credit course. This may be higher at assessment or exam time.
Approximate cost for the full qualification based on 2018 fee information, not including annual administration fees, fee increases, textbooks, course materials or external exam fees.
Eligible for student loans, if you meet the criteria. Student loans and eligibility
For information about selecting courses to study towards this qualification, check out the Choose courses tab.
Once you have graduated you may seek employment in areas such as market and business analysis, business development, strategy planning and management, marketing research, customer relationship management, product/brand/category management, sales management, direct marketing, business-to-business marketing, international marketing, services marketing, marketing communications, and digital marketing.
Every course has an enrolment close-off date. Make sure you know when you need to enrol by.
Every course is assessed differently - some require assignments and others exams. Check the individual course pages for more information.