Qualification
Bachelor's Degree

Bachelor of Business (Marketing)


Qualification code OP700152

If you want to develop specialist skills in marketing and gain valuable business skills our flexible and online Bachelor of Business (Marketing) degree is for you. 

The Bachelor of Business  (Marketing) will provide you with the knowledge, skills and competencies geared to the practical realities of business. Covering a variety of marketing dimensions such as goods and services marketing, local and international marketing, consumer and business to business marketing, this programme has a strong problem solving focus. The Marketing Major integrates theory with practice through projects, case-studies, and reviews of practices and policies within organisations and industries.

  • Level 7  
    Credits 360 
  • Workload

    Approximately 10-12 hours study per week for each 20 credit course. This may be higher at assessment or exam time.

  • Study type Trimester  
  • Cost $13,140 NZ Domestic

    Approximate cost for the full qualification based on 2018 fee information, not including annual administration fees, fee increases, textbooks, course materials or external exam fees.

  • Student loan

    Eligible for student loans, if you meet the criteria. Student loans and eligibility

For information about selecting courses to study towards this qualification, check out the Choose courses tab.

When you achieve this qualification you will be able to

  • apply marketing concepts to solve marketing problems and create value for the organisation and its stakeholders 
  • critically examine the legal implications of marketing activities and recommend responsible actions
  • assess implications of consumer behaviour and impact of other environmental factors on marketing activities
  • liaise effectively with other internal (organisational) functions and outside agencies, for example market research, advertising, and media agencies
  • critically analyse the underlying theory and practice of marketing management 
  • prepare proposals and undertake marketing research projects to assist marketing decision making
  • recommend suitable marketing communication strategies and use modern communication techniques to reach, attract, and retain customers 
  • prepare operational marketing plans and contribute towards strategic marketing planning 
  • analyse the challenges of contemporary marketing contexts and recommend suitable approaches to address them.

Career opportunities

Once you have graduated you may seek employment in areas such as market and business analysis, business development, strategy planning and management, marketing research, customer relationship management, product/brand/category management, sales management, direct marketing, business-to-business marketing, international marketing, services marketing, marketing communications, and digital marketing.

Key dates

Every course has an enrolment close-off date. Make sure you know when you need to enrol by.

See key enrolment dates

Assessment and exam

Every course is assessed differently - some require assignments and others exams. Check the individual course pages for more information.

Information about assessment and exams

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