It will provide you with a with a broad overview of the marketing function and more advanced knowledge in two marketing specialisations. All you need to get started is an undergraduate degree*.

*Note - If you have successfully completed the Bachelor of Business with Open Polytechnic you are unable to enrol in this programme.

What you will learn

When you achieve this qualification you will have knowledge and experience of:

• the marketing function within organisations
• consumers and segmentation
• marketing strategy, planning and research
• knowledge of two of the following areas depending on your chosen discipline: 
  • marketing management
  • marketing research,
  • digital marketing.

Career opportunities

When you successfully complete this programme you will have a better understanding of knowledge and skills used in a marketing or management role, and be able to apply these in your workplace.

Academic pathways

The Graduate Certificate is the first step towards progression to the Open Polytechnic’s Graduate Diploma in Marketing

The Graduate Certificate in Marketing will provide students who have a degree with the pre-requisite knowledge required to undertake post graduate study in a business related discipline.