Graduate Diploma in Marketing
OP7414
If you are looking to become a business success and a customer focused specialist, then our online Graduate Diploma in Marketing will set you on that pathway.
Availability
Our distance learning courses are offered throughout the year to help you fit study around your work and life commitments.
Courses are offered up to 12 times per year depending on demand and availability of academic staff.
Exact start dates are in the course information pages and in our Enrolment dates page:
Cost
- Course costs can be found on all course pages. The fees may increase annually.
- Qualification cost – to give you an idea of how much a qualification may cost in total over the duration of your studies, an approximate cost is provided for many of our qualifications. This is based on the required number of courses to complete the qualification and the average cost of those courses. It does not include annual administration fees, text books and course materials or external exam fees, and is subject to annual course fee increases.
Credits
Courses are assigned credits depending on how much time and effort is needed to complete their learning outcomes. In general, each credit represents approximately 10 hours of study time.
Delivery method
- Online – The course materials for online courses are delivered in an online format and all assignments are submitted online.
- Mixed – These courses are delivered using a mix of online and paper based course materials. This may include receiving paper course materials, submitting assignments online, or being required to participate in online forums and learning activities.
- Print Only - The course will be delivered using paper based courses materials, and assignments may need to be submitted in hard copy rather than online. This will depend on the course.
Whether courses are delivered online, on paper or a mixture of both, there may also be components such as workshops, noho marae, work experience and practicum to participate in. To find out what your course involves check the course information page.
EFTS
EFTS stands for equivalent full-time student. An EFTS is the study time required for each course and is used by the Tertiary Education Commission to decide if a course is part-time or full-time.
One year of full-time study is generally between 0.8 and 1.2 EFTS.
Level
You can tell how hard a course or qualification is by the level it is set at:
- Levels 1-4 are about the same as secondary school and basic trades training.
- Levels 5-7 are the same as university study.
Prerequisites
- Prerequisites are courses that must be completed before another course can be studied.
- Co-requisites are courses that can be studied at the same time as another course.
If a course has a specific prerequisite or co-requisite course, it will be listed on the course page under the title 'Prerequisites'. If no courses are listed, check the entry and other requirements under the qualification you are studying for. Some courses require you to have studied at a particular level prior to enrolling.
Student loans
Not all qualifications or students are eligible for student loans. You will need to meet criteria such as studying a minimum number of credits over a specific study period. It is up to you to apply for a student loan via StudyLink - Open Polytechnic does not do this for you.
Information about student loans and eligibility
Teaching weeks
Teaching weeks is the number of weeks that we teach a course. This differs from the enrolment period, which is based on the course start and end dates.
For example, a 20-week enrolment period will have 16 teaching weeks, followed by four weeks to accommodate marking, any extensions and reassessments, or exams.
Workload
The workload estimate given on a course page is calculated like this:
Number of credits x 10, divided by the number of teaching weeks for the course. The hours will be rounded up to nearest whole number.
Please note, this is a guide only. You may need more or less time for study, and you may also need to do more hours during assessment due dates or exams times.
-
Level7
-
Credits120
-
Cost$4,758 NZ Domestic
Not including any course materials or external exam fees.
-
Student loan
Available.
If you have completed the Bachelor of Business (Marketing major) at Open Polytechnic you are unable to enrol in this programme.
On successfully completing this programme you will
- understand a variety of marketing dimensions such as goods and services marketing, domestic and international marketing, consumer and business-to-business marketing
- have an in-depth focus on the marketing communications component of marketing and implement communication strategies using both traditional and digital media
- examine the role of contemporary topics and issues in marketing and their implications such as such as customer experience, e-commerce, disintermediation, service-dominant logic, big data and marketing automation
- prepare proposals and undertake marketing research to assist marketing decision making
- contribute towards operational and strategic marketing planning
- apply marketing concepts to address marketing problems and create value for the organisation and its stakeholders
Employment pathways
On completion of the Graduate Diploma in Marketing graduates can seek job opportunities in areas such as market and business analysis, business development, strategy planning and management, marketing research, customer relationship management, product/brand/category management, sales management, direct marketing, business-to-business marketing, international marketing, services marketing, marketing communications, and digital marketing.
Maximum Programme Completion Time
To be awarded the qualification, the programme must be completed in no more than 5 years of first enrolment, unless there are exceptional circumstances.
Availability
Our distance learning courses are offered throughout the year to help you fit study around your work and life commitments.
Courses are offered up to 12 times per year depending on demand and availability of academic staff.
Exact start dates are in the course information pages and in our Enrolment dates page:
Cost
- Course costs can be found on all course pages. The fees may increase annually.
- Qualification cost – to give you an idea of how much a qualification may cost in total over the duration of your studies, an approximate cost is provided for many of our qualifications. This is based on the required number of courses to complete the qualification and the average cost of those courses. It does not include annual administration fees, text books and course materials or external exam fees, and is subject to annual course fee increases.
Credits
Courses are assigned credits depending on how much time and effort is needed to complete their learning outcomes. In general, each credit represents approximately 10 hours of study time.
Delivery method
- Online – The course materials for online courses are delivered in an online format and all assignments are submitted online.
- Mixed – These courses are delivered using a mix of online and paper based course materials. This may include receiving paper course materials, submitting assignments online, or being required to participate in online forums and learning activities.
- Print Only - The course will be delivered using paper based courses materials, and assignments may need to be submitted in hard copy rather than online. This will depend on the course.
Whether courses are delivered online, on paper or a mixture of both, there may also be components such as workshops, noho marae, work experience and practicum to participate in. To find out what your course involves check the course information page.
EFTS
EFTS stands for equivalent full-time student. An EFTS is the study time required for each course and is used by the Tertiary Education Commission to decide if a course is part-time or full-time.
One year of full-time study is generally between 0.8 and 1.2 EFTS.
Level
You can tell how hard a course or qualification is by the level it is set at:
- Levels 1-4 are about the same as secondary school and basic trades training.
- Levels 5-7 are the same as university study.
Prerequisites
- Prerequisites are courses that must be completed before another course can be studied.
- Co-requisites are courses that can be studied at the same time as another course.
If a course has a specific prerequisite or co-requisite course, it will be listed on the course page under the title 'Prerequisites'. If no courses are listed, check the entry and other requirements under the qualification you are studying for. Some courses require you to have studied at a particular level prior to enrolling.
Student loans
Not all qualifications or students are eligible for student loans. You will need to meet criteria such as studying a minimum number of credits over a specific study period. It is up to you to apply for a student loan via StudyLink - Open Polytechnic does not do this for you.
Information about student loans and eligibility
Teaching weeks
Teaching weeks is the number of weeks that we teach a course. This differs from the enrolment period, which is based on the course start and end dates.
For example, a 20-week enrolment period will have 16 teaching weeks, followed by four weeks to accommodate marking, any extensions and reassessments, or exams.
Workload
The workload estimate given on a course page is calculated like this:
Number of credits x 10, divided by the number of teaching weeks for the course. The hours will be rounded up to nearest whole number.
Please note, this is a guide only. You may need more or less time for study, and you may also need to do more hours during assessment due dates or exams times.
-
Level7
-
Credits120
-
Cost$4,758 NZ Domestic
Not including any course materials or external exam fees.
-
Student loan
Available.
-
Factsheet (PDF) Graduate Diploma In Marketing (Level 7) (467 KB pdf)
-
Study plan (PDF)
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Graduate Diploma in Marketing
OP7414
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