Marketing Management

Course code 71331

  Course is not currently open for enrolment

This course covers analytical skills in marketing management, with particular emphasis on situation analysis, marketing strategy and planning, and implementation of integrated marketing programmes. It looks at the role of strategic marketing planning, market analysis, developing marketing programmes, marketing planning and review, and the contemporary marketing environment and issues.

How to enrol

Before enrolling in this course you need to:

  • Choose the qualification you will study the course under. See the Work towards tab below for qualification options.
  • Check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses tab on the qualification page.

Students who successfully complete this course will be able to

  • Evaluate marketing management theories and tools.
  • Conduct in-depth situational analysis in the context of contemporary marketing management.
  • Apply financial problem-solving techniques to marketing opportunity analysis 
  • Develop sales and market forecasts using situational analysis information
  • Formulate marketing objectives and strategies
  • Formulate marketing mix programmes to support the choice of marketing strategy
  • Analyse key steps of a marketing planning process and discuss the barriers to successful marketing implementation.
  • Prescribe and justify control systems for effective implementation of marketing strategies.


60% internally assessed

40% exam

For more information and a full list of exam times see our examinations page.

Lecturer / Tutor