Marketing Management

Course code 71331

This course covers analytical skills in marketing management, with particular emphasis on situation analysis, marketing strategy and planning, and implementation of integrated marketing programmes. It looks at the role of strategic marketing planning, market analysis, developing marketing programmes, marketing planning and review, and the contemporary marketing environment and issues.

How to enrol

Before enrolling in this course you need to:

  • Choose the qualification you will study the course under. See the Work towards tab below for qualification options.
  • Check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses tab on the qualification page.
  • Level 7  
    Credits 20 
  • Study type Trimester  
    EFTS 0.1667  
  • Availability
    2019 :  
    Trimester 2 enrol by 23 Jun 2019 to start 1 Jul 2019
  • Exam details
    2019 :  
    Trimester 2, 15 Oct 2019
  • Delivery type
    2019 :  
    Trimester 2 2019 Online only
  • Workload

    Allow approximately 10-12 hours study time per week for each 20 credit course. This may be higher around assessment due dates or exam time.

  • Fees
    2019 :  
    NZ students $730 + $60 annual administration fee
    International students $2,254 + $60 annual administration fee
  • Prerequisites    

    If you need to discuss prerequisites for this course contact us

Students who successfully complete this course will be able to

  • Evaluate marketing management theories and tools.
  • Conduct in-depth situational analysis in the context of contemporary marketing management.
  • Apply financial problem-solving techniques to marketing opportunity analysis 
  • Develop sales and market forecasts using situational analysis information
  • Formulate marketing objectives and strategies
  • Formulate marketing mix programmes to support the choice of marketing strategy
  • Analyse key steps of a marketing planning process and discuss the barriers to successful marketing implementation.
  • Prescribe and justify control systems for effective implementation of marketing strategies.


60% internally assessed

40% exam

For more information and a full list of exam times see our examinations page.

Lecturer / Tutor