Marketing Management

71331

This course covers analytical skills in marketing management, with particular emphasis on situation analysis, marketing strategy and planning, and implementation of integrated marketing programmes. It looks at the role of strategic marketing planning, market analysis, developing marketing programmes, marketing planning and review, and the contemporary marketing environment and issues.

  •  
    Level
    7
  •  
    Credits
    20
  •  
    EFTs
    0.1667
  • Delivery type
    2019
    Trimester 2 2019 Online only
  • Workload

    Allow 10-12 hours study time per week for each 20 credit course. 

  • Cost
    2019
    NZ students $730 + $60 annual administration fee
    International students $2,254 + $60 annual administration fee
  • Intakes
    2019
    Trimester 2 enrol by 23 Jun 2019 to start 1 Jul 2019
  •  
    Exam dates
    2019
    Trimester 2, 15 Oct 2019
  •  
    Prerequisites

    If you need to discuss prerequisites for this course
    contact us

Students who successfully complete this course will be able to

  • Evaluate marketing management theories and tools.
  • Conduct in-depth situational analysis in the context of contemporary marketing management.
  • Apply financial problem-solving techniques to marketing opportunity analysis 
  • Develop sales and market forecasts using situational analysis information
  • Formulate marketing objectives and strategies
  • Formulate marketing mix programmes to support the choice of marketing strategy
  • Analyse key steps of a marketing planning process and discuss the barriers to successful marketing implementation.
  • Prescribe and justify control systems for effective implementation of marketing strategies.

Assessment

60% internally assessed

40% exam

For more information and a full list of exam times see our examinations page.

How to enrol

Before enrolling in this course you need to:

  • choose the qualification you will study the course under
  • check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses and apply tab on the qualification page.

Lecturer / Tutor

You can do this course as part of these qualifications:

Certificate of Proficiency
Bachelor's Degree
Graduate Certificate
Graduate Diploma
  •  
    Level
    7
  •  
    Credits
    20
  •  
    EFTs
    0.1667
  • Delivery type
    2019
    Trimester 2 2019 Online only
  • Workload

    Allow 10-12 hours study time per week for each 20 credit course. 

  • Cost
    2019
    NZ students $730 + $60 annual administration fee
    International students $2,254 + $60 annual administration fee
  • Intakes
    2019
    Trimester 2 enrol by 23 Jun 2019 to start 1 Jul 2019
  •  
    Exam dates
    2019
    Trimester 2, 15 Oct 2019
  •  
    Prerequisites

    If you need to discuss prerequisites for this course
    contact us