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This course covers analytical skills in marketing management, with particular emphasis on situation analysis, marketing strategy and planning, and implementation of integrated marketing programmes. It looks at the role of strategic marketing planning, market analysis, developing marketing programmes, marketing planning and review, and the contemporary marketing environment and issues.
Before enrolling in this course you need to:
Allow approximately 10-12 hours study time per week for each 20 credit course. This may be higher around assessment due dates or exam time.
If you need to discuss prerequisites for this course contact us
60% internally assessed
For more information and a full list of exam times see our examinations page.