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Level 6
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20 Credits
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0.1667 EFTS
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Delivery type:Online
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Course duration: 16 weeks
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Course cost:$890 NZ Domestic$2,104 NZ International
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Workload - Approximately 13 hours per week
This online course will enable you to understand key concepts related to buyer behaviour, and the elements of the marketing communications mix that an organisation can use to communicate with their markets including - advertising, public relations, sales promotions, personal selling, direct and digital marketing. You will be able to analyse various aspects of buyer behaviour and develop integrated communication programmes for specific marketing contexts.
Assessment
This course is 100% internally assessed
Textbooks
No textbooks are required for this course
Computer and internet requirements
This course is delivered online, so you will access your course material and submit assessments online. Our online courses may include reading, videos, quizzes or activities, and you may need to download content.
For online learning you need:
- Access to a laptop or desktop computer
- Reliable internet and data plan.
If you are unsure if your current computer, Windows or internet access will allow you to study online, please contact us before applying to enrol.
How to enrol
Before enrolling in this course you need to:
- choose the qualification you will study the course under
- check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses and apply tab on the qualification page.