Buyer Behaviour and Communication Strategies

71242

This online course will enable you to understand key concepts related to buyer behaviour, and the elements of the marketing communications mix that an organisation can use to communicate with their markets including - advertising, public relations, sales promotions, personal selling, direct and digital marketing. You will be able to analyse various aspects of buyer behaviour and develop integrated communication programmes for specific marketing contexts. 

  •  
    Level
    6
  •  
    Credits
    20
  •  
    Cost
    2024
    $793 NZ Domestic
    $2,464 NZ International
    2025
    $840 NZ Domestic
    $2,611 NZ International
  •  
    EFTS
    0.1667
  • Delivery type
    Online only
  • Teaching weeks 16 weeks
  • Workload Approximately 13 hours per week
  •  
    Prerequisites

    If you need to discuss prerequisites for this course
    contact us

For more information watch the course introduction video below.

Assessment

This course is 100% internally assessed

Textbooks

No textbooks are required for this course

Computer and internet requirements

To complete this course you will need access to a laptop or desktop computer, reliable broadband internet connection and a data plan able to support online learning such as streaming of videos (including YouTube), downloading content, and writing and submitting online assessments. If you are unsure if your current computer or internet access allows you to complete your online learning with us, please contact us before applying to enrol.

How to enrol

Before enrolling in this course you need to:

  • choose the qualification you will study the course under
  • check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses and apply tab on the qualification page.

Work towards

You can do this course as part of these qualifications:

Bachelor's Degree
Graduate Certificate
Graduate Diploma

Course availability over the next 12 months

Nov
Dec

December enrolment dates

Enrol by -
Course starts -
Course ends -
19 Nov 2024
2 Dec 2024
23 Mar 2025
2025
Jan

January enrolment dates

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Course starts -
Course ends -
31 Dec 2024
13 Jan 2025
4 May 2025
Feb

February enrolment dates

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Course starts -
Course ends -
28 Jan 2025
10 Feb 2025
1 Jun 2025
Mar

March enrolment dates

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Course starts -
Course ends -
25 Feb 2025
10 Mar 2025
29 Jun 2025
Apr

April enrolment dates

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Course starts -
Course ends -
25 Mar 2025
7 Apr 2025
27 Jul 2025
May

May enrolment dates

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Course starts -
Course ends -
22 Apr 2025
5 May 2025
24 Aug 2025
Jun

June enrolment dates

Enrol by -
Course starts -
Course ends -
20 May 2025
2 Jun 2025
21 Sep 2025
Jul

July enrolment dates

Enrol by -
Course starts -
Course ends -
24 Jun 2025
7 Jul 2025
26 Oct 2025
Aug

August enrolment dates

Enrol by -
Course starts -
Course ends -
22 Jul 2025
4 Aug 2025
23 Nov 2025
Sep

September enrolment dates

Enrol by -
Course starts -
Course ends -
19 Aug 2025
1 Sep 2025
21 Dec 2025
Oct

October enrolment dates

Enrol by -
Course starts -
Course ends -
23 Sep 2025
6 Oct 2025
25 Jan 2026
  •  
    Level
    6
  •  
    Credits
    20
  •  
    Cost
    2024
    $793 NZ Domestic
    $2,464 NZ International
    2025
    $840 NZ Domestic
    $2,611 NZ International
  •  
    EFTS
    0.1667
  • Delivery type
    Online only
  • Teaching weeks 16 weeks
  • Workload Approximately 13 hours per week
  •  
    Prerequisites

    If you need to discuss prerequisites for this course
    contact us