This online course will enable you to understand key concepts related to buyer behaviour, and the elements of the marketing communications mix that an organisation can use to communicate with their markets including - advertising, public relations, sales promotions, personal selling, direct and digital marketing. You will be able to analyse various aspects of buyer behaviour and develop integrated communication programmes for specific marketing contexts.
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Level6
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Credits20
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Cost2024$793 NZ Domestic$2,464 NZ International2025$840 NZ Domestic$2,611 NZ International
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EFTS0.1667
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Delivery typeOnline only
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Teaching weeks 16 weeks
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Workload Approximately 13 hours per week
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For more information watch the course introduction video below.
Assessment
This course is 100% internally assessed
Textbooks
No textbooks are required for this course
Computer and internet requirements
To complete this course you will need access to a laptop or desktop computer, reliable broadband internet connection and a data plan able to support online learning such as streaming of videos (including YouTube), downloading content, and writing and submitting online assessments. If you are unsure if your current computer or internet access allows you to complete your online learning with us, please contact us before applying to enrol.
Learn more about our online learning and study tools.
How to enrol
Before enrolling in this course you need to:
- choose the qualification you will study the course under
- check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses and apply tab on the qualification page.
Work towards
You can do this course as part of these qualifications:
Bachelor's Degree
- Bachelor of Applied Management (OP7080)
- Bachelor of Business (OP700101)
- Bachelor of Business (Human Resource Management) (OP700110)
- Bachelor of Business (Management) (OP700104)
- Bachelor of Business (Marketing) (OP700152)
Graduate Certificate
Graduate Diploma
Course availability over the next 12 months
Nov
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Dec
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2025
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