Bachelor of Business (Marketing)

OP700152

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Qualification Structure

This programme is made up of 18 compulsory and elective courses. We recommend you begin your studies with 72140 Business Communication.

Elective Group - Students are required to complete 2 elective courses:

One elective at Level 5 or higher
One elective at Level 6 or Level 7

In general, all level 5 courses should be completed before level 6 and level 7 courses.

Cost Show International Show Domestic Costs may be subject to change. When you select a course to enrol in and choose your start date you will be given the correct amount.	Select

Level

Credits

Cost

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Compulsory Section

Business Communication 72140

$840

Dec

Nov

Dec

2026

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Introduction to Commercial Law 71110

$840

Dec

Nov

Dec

2026

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

The Economic Environment 71120

$840

Dec

Nov

Dec

2026

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Organisations and Management 71130

$840

Dec

Nov

Dec

2026

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Business Computing 71155

$840

Dec

Nov

Dec

2026

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Statistical Analysis 72160

$840

Dec

Nov

Dec

2026

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Business Ethics 71203

$840

Dec

Nov

Dec

2026

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Organisational Behaviour 71245

$840

Dec

Nov

Dec

2026

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Marketing 71231

$840

Dec

Nov

Dec

2026

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Operations Management 71232

$840

Dec

Nov

Dec

2026

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Buyer Behaviour and Communication Strategies 71242

$840

Dec

Nov

Dec

2026

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Marketing Management 71331

$840

Dec

Nov

Dec

2026

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Marketing Research 71343

$840

Dec

Nov

Dec

2026

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Digital Marketing 71344

$840

Dec

Nov

Dec

2026

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Special Topics in Marketing 71345

$840

Dec

Nov

Dec

2026

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Accounting Option: Select ONE Course

Finance for Managers 78101

$840

Dec

Nov

Dec

2026

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Level 5 Electives: Select no more than ONE Course

Academic Writing 72141

$890

Feb

Nov

Dec

2026

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Professional and Technical Writing 72144

$890

Feb

Nov

Dec

2026

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Introduction to Public Relations 72180

$890

Feb

Nov

Dec

2026

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Aotearoa New Zealand Society 74111

$890

Feb

Nov

Dec

2026

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Other Electives: Select at least ONE Course

Leadership 71243

$840

Dec

Nov

Dec

2026

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Intercultural Communication 72251

$890

Jun

Nov

Dec

2026

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Interpersonal Communication 72252

$890

Feb

Nov

Dec

2026

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Organisational Communication 72253

$890

Jun

Nov

Dec

2026

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Plain English for Professional Purposes 72280

$890

Feb

Nov

Dec

2026

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Quality Management 71332

$840

Dec

Nov

Dec

2026

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Project Management 71353

$840

Dec

Nov

Dec

2026

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

How much time will you need each week for study?

On each course page look for the Workload heading in the grey box. This will give you the approximate hours needed each week to study that course.

Do you have enough time?

To check if you have enough time in your life for study, try our handy time calculator tool.

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Factsheet (PDF) Bachelor Of Business (Marketing) (585 KB pdf)

Study plan (PDF)
Bachelor of Business (Marketing) Study Plan (PDF)

Micro-credentials

Who are our learners?

Bachelor of Business (Marketing)

Bachelor of Business (Marketing)

OP700152

Qualification Structure

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