Introduction to Public Relations

72180

Building on a foundation of core communication concepts and practices, this course will introduce you to a range of professional communication issues and responsibilities, including media, community, government and investor relations.

  •  
    Level
    5
  •  
    Credits
    20
  •  
    Cost
    $793 NZ Domestic
    $2,464 NZ International
  •  
    EFTS
    0.1667
  • Delivery type
    Online only
  • Teaching weeks 16 weeks
  • Workload Approximately 13 hours per week
  •  
    Prerequisites Check entry and other requirements under the qualification you are studying

Working on the understanding that much of today’s professional communication takes place in electronic environments, you will learn how to design, implement and measure communication projects and programmes. The emphasis is on stakeholder-based approaches, both inside and outside the organisation.

Topics covered include:

  • concepts of and roles within professional communication
  • scope and framework of public relations
  • situation analysis
  • objectives and measurement of communication effectiveness
  • public relations strategy and tactics
  • resource plans and ethics.

Assessment

This course is 100% internally assessed.

Computer and internet requirements

To complete this course you will need access to a laptop or desktop computer, reliable broadband internet connection and a data plan able to support online learning such as streaming of videos (including YouTube), downloading content, and writing and submitting online assessments. If you are unsure if your current computer or internet access allows you to complete your online learning with us, please contact us before applying to enrol.

How to enrol

Before enrolling in this course you need to:

  • choose the qualification you will study the course under
  • check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses and apply tab on the qualification page.

Work towards

You can do this course as part of these qualifications:

Certificate of Proficiency
Bachelor's Degree

Course availability over the next 12 months

Jul
Aug
Sep
Oct

October enrolment dates

Enrol by -
Course starts -
Course ends -
8 Oct 2024
21 Oct 2024
9 Feb 2025
Nov
Dec
2025
Jan
Feb

February enrolment dates

Enrol by -
Course starts -
Course ends -
11 Feb 2025
24 Feb 2025
15 Jun 2025
Mar
Apr
May
Jun
  •  
    Level
    5
  •  
    Credits
    20
  •  
    Cost
    $793 NZ Domestic
    $2,464 NZ International
  •  
    EFTS
    0.1667
  • Delivery type
    Online only
  • Teaching weeks 16 weeks
  • Workload Approximately 13 hours per week
  •  
    Prerequisites Check entry and other requirements under the qualification you are studying