Digital Marketing

71344

Today’s informed, connected and empowered customers and the increasing choice of media and technologies are posing a host of challenges for organisations to attract, retain and expand their customer base and sales turnover.

  •  
    Level
    7
  •  
    Credits
    20
  •  
    Cost
    $793 NZ Domestic
    $2,464 NZ International
  •  
    EFTS
    0.1667
  • Delivery type
    Online only
  • Teaching weeks 16 weeks
  • Workload Approximately 13 hours per week
  •  
    Prerequisites

    If you need to discuss prerequisites for this course
    contact us

In this online digital marketing course you will explore the core concepts related to marketing of products and services via digital technologies. You will learn about the push-pull model of marketing and the variety of online business models being used in practice. You will learn to analyse the strategic issues, techniques and processes associated with marketing online and make recommendations to improve digital marketing.

For more information watch the course introduction video below.

 

Students who successfully complete this course will be able to

  • Analyse opportunities, challenges and risks associated with digital marketing
  • Discuss online buyer behaviour and how to engage with and respond to online customers and target markets
  • Analyse the power of online communities and how to use them effectively
  • Explore and evaluate key technologies, techniques and processes available for attracting and retaining customers and markets from the online environment
  • Integrate online marketing strategies with offline strategies
  • Plan digital marketing strategies and recommend suitable implementation techniques and performance measures.

Assessment

This course is 100% internally assessed

Textbooks

No textbooks are required for this course

Computer and internet requirements

To complete this course you will need access to a laptop or desktop computer, reliable broadband internet connection and a data plan able to support online learning such as streaming of videos (including YouTube), downloading content, and writing and submitting online assessments. If you are unsure if your current computer or internet access allows you to complete your online learning with us, please contact us before applying to enrol.

How to enrol

Before enrolling in this course you need to:

  • choose the qualification you will study the course under
  • check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses and apply tab on the qualification page.

Work towards

You can do this course as part of these qualifications:

Bachelor's Degree
Graduate Certificate
Graduate Diploma

Course availability over the next 12 months

Jul

July enrolment dates

Enrol by -
Course starts -
Course ends -
25 Jun 2024
8 Jul 2024
27 Oct 2024
Aug

August enrolment dates

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Course starts -
Course ends -
23 Jul 2024
5 Aug 2024
24 Nov 2024
Sep

September enrolment dates

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Course starts -
Course ends -
20 Aug 2024
2 Sep 2024
22 Dec 2024
Oct

October enrolment dates

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Course starts -
Course ends -
24 Sep 2024
7 Oct 2024
26 Jan 2025
Nov

November enrolment dates

Enrol by -
Course starts -
Course ends -
22 Oct 2024
4 Nov 2024
23 Feb 2025
Dec

December enrolment dates

Enrol by -
Course starts -
Course ends -
19 Nov 2024
2 Dec 2024
23 Mar 2025
2025
Jan

January enrolment dates

Enrol by -
Course starts -
Course ends -
31 Dec 2024
13 Jan 2025
4 May 2025
Feb

February enrolment dates

Enrol by -
Course starts -
Course ends -
28 Jan 2025
10 Feb 2025
1 Jun 2025
Mar

March enrolment dates

Enrol by -
Course starts -
Course ends -
25 Feb 2025
10 Mar 2025
29 Jun 2025
Apr

April enrolment dates

Enrol by -
Course starts -
Course ends -
25 Mar 2025
7 Apr 2025
27 Jul 2025
May

May enrolment dates

Enrol by -
Course starts -
Course ends -
22 Apr 2025
5 May 2025
24 Aug 2025
Jun

June enrolment dates

Enrol by -
Course starts -
Course ends -
20 May 2025
2 Jun 2025
21 Sep 2025
  •  
    Level
    7
  •  
    Credits
    20
  •  
    Cost
    $793 NZ Domestic
    $2,464 NZ International
  •  
    EFTS
    0.1667
  • Delivery type
    Online only
  • Teaching weeks 16 weeks
  • Workload Approximately 13 hours per week
  •  
    Prerequisites

    If you need to discuss prerequisites for this course
    contact us