The online Bachelor of Business (Marketing) will give you the skills and knowledge geared for the practical realities of business.

This programme has a strong problem solving focus, and covers a range of marketing areas such as:

• goods and services marketing
• local and international marketing
• consumer and business to business marketing.

It integrates theory with practice through projects, case-studies and reviews of practices and policies within organisations and industries.

What you will learn

When you achieve this qualification you will be able to:

• apply marketing concepts to solve marketing problems and create value for an organisation and its stakeholders 
• critically examine the legal implications of marketing activities and recommend responsible actions
• assess the implications of consumer behaviour and impact of other environmental factors on marketing activities
• work effectively with others in your organisation and outside agencies, for example market research, advertising, and media agencies
• critically analyse the underlying theory and practice of marketing management 
• prepare proposals and undertake marketing research to assist decision making
• recommend suitable marketing communication strategies
• use modern communication techniques to reach, attract, and retain customers 
• prepare operational marketing plans and contribute towards strategic marketing planning 
• analyse the challenges of contemporary marketing contexts and recommend suitable approaches to address them.

Bachelor of Business pathways

If you have NC5121 New Zealand Diploma in Business (Level 6), you can fast track your study to a Bachelor of Business through our Advanced Standing Pathway programme.  

Learn more about our Bachelor of Business Advanced Standing Pathway programme 

If you have successfully completed our New Zealand Diploma in Business (Level 5) with any of the following strands:

• Administration and Technology
• Human Resource Management
• Leadership and Management
• Marketing and Sales
• Project Management.

You will be eligible to gain cross credit of TWO courses into OP700101 Bachelor of Business (Unspecified), OP700104 Bachelor of Business (Management) and OP700110 Bachelor of Business (Human Resource Management) and OP700152 Bachelor of Business (Marketing)

Learn more about applying for cross credit

Career opportunities

Once you have graduated you will be able to work in areas such as; market and business analysis, business development, strategy planning and management, marketing research, customer relationship management, product/brand/category management, sales management, direct marketing, business-to-business marketing, international marketing, services marketing, marketing communications or digital marketing.