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This online course will explore specific contemporary and significant issues and topics in the field of marketing.
You will understand the types of issues influencing the practice of marketing presented by major societal forces such as information technology, increasing competition, globalisation and growing consumer power at the industry and organisational levels.
You will consider recent developments in marketing practice and develop critical understanding of contemporary concepts and practices of marketing.
For more information watch the course introduction video below.
Before enrolling in this course you need to:
Allow approximately 10-12 hours study time per week for each 20 credit course. This may be higher around assessment due dates or exam time.
If you need to discuss prerequisites for this course contact us
100% internally assessed
No textbooks are required for this course
Your course is delivered 100% online. To complete this course you will need access to a computer or device, broadband internet and a data plan able to support online learning such as streaming of videos (including YouTube), downloading content and submitting online assessments. If you are unsure if your current computer/device or internet access allows you to complete your online learning with us, please contact us before applying to enrol.