Special Topics in Marketing

Course code 71345

This online course will explore specific contemporary and significant issues and topics in the field of marketing.

You will understand the types of issues influencing the practice of marketing presented by major societal forces such as information technology, increasing competition, globalisation and growing consumer power at the industry and organisational levels.

You will consider recent developments in marketing practice and develop critical understanding of contemporary concepts and practices of marketing.

For more information watch the course introduction video below.

How to enrol

Before enrolling in this course you need to:

  • Choose the qualification you will study the course under. See the Work towards tab below for qualification options.
  • Check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses tab on the qualification page.
  • Level 7  
    Credits 20 
  • Study type Trimester  
    EFTS 0.1667  
  • Availability
    2019 :  
    Trimester 1 enrol by 12 Feb 2019 to start 25 Feb 2019
  • Delivery type
    2019 :  
    Trimester 1 2019 Online only
  • Workload

    Allow approximately 10-12 hours study time per week for each 20 credit course. This may be higher around assessment due dates or exam time.

  • Fees
    2019 :  
    NZ students $730 + $60 annual administration fee
    International students $2,254 + $60 annual administration fee
  • Prerequisites    

    If you need to discuss prerequisites for this course contact us

On successful completion of this online course students should be able to

  • Appreciate the diversity of marketing contexts and the current state and direction of the marketing practice.
  • Demonstrate the influence of global societal megatrends that are contributing to changes in marketing practices at the organisational and industry levels. 
  • Examine the emergence, relevance, and application of contemporary marketing concepts and contexts
  • Analyse marketing challenges and issues associated with contemporary concepts and contexts 
  • Evaluate and recommend approaches to address challenges posed by contemporary concepts and contexts


100% internally assessed


No textbooks are required for this course

Other requirements

Your course is delivered 100% online. To complete this course you will need access to a computer or device, broadband internet and a data plan able to support online learning such as streaming of videos (including YouTube), downloading content and submitting online assessments. If you are unsure if your current computer/device or internet access allows you to complete your online learning with us, please contact us before applying to enrol.