Marketing Management

What you will learn

When you complete this course you will be able to:

• evaluate marketing management theories and tools
• conduct in-depth situational analysis in the context of contemporary marketing management
• apply financial problem-solving techniques to marketing opportunity analysis 
• develop sales and market forecasts using situational analysis information
• formulate marketing objectives and strategies
• formulate marketing mix programmes to support the choice of marketing strategy
• analyse key steps of a marketing planning process and discuss the barriers to successful marketing implementation
• prescribe and justify control systems for effective implementation of marketing strategies.

For more information watch the course introduction video below.

Assessment

100% internal assessment 

Textbooks

No textbooks are required for this course

Computer and internet requirements

This course is delivered online, so you will access your course material and submit assessments online. Our online courses may include reading, videos, quizzes or activities, and you may need to download content.

For online learning you need:

• Access to a laptop or desktop computer
• Reliable internet and data plan.  

If you are unsure if your current computer, Windows or internet access will allow you to study online, please contact us before applying to enrol. 

Find out more about online learning 

How to enrol

Before enrolling in this course you need to:

• choose the qualification you will study the course under
• check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses and apply tab on the qualification page.