Marketing

71231

This online course teaches the concepts and techniques of marketing, including how to analyse and process marketing related information to support good decision making.

  •  
    Level
    6
  •  
    Credits
    20
  •  
    Cost
    2024
    $793 NZ Domestic
    $2,464 NZ International
    2025
  •  
    EFTS
    0.1667
  • Delivery type
    Online only
  • Teaching weeks 16 weeks
  • Workload Approximately 13 hours per week
  •  
    Prerequisites

    If you need to discuss prerequisites for this course
    contact us

For more information watch the course introduction video below.

 

This online marketing course is for people requiring an understanding of broad principles and trends in marketing and their application to various organisations.

This online course is suited to  people who are first-time learners of marketing and preparing for careers or skills development in the business area of marketing and general management.

At the completion of this course you will be able to contribute towards marketing planning and marketing activities within an organisation. The knowledge base gained and the skills learned in this introductory course will prepare you to grasp more advanced topics covered in other specialist marketing courses.

Students who successfully complete this course will be able to:

  • Explain the dimensions and progress of marketing
  • Analyse the influence of the marketing environment on business activities
  • Demonstrate an understanding of the concepts of consumer behaviour, marketing research, information systems, segmentation and target marketing
  • Demonstrate an understanding and application of marketing mix and strategy principles and how they relate to marketing planning.

Assessment

Assessment for this course is:

  • 100% internally assessed

Textbooks

No textbooks are needed for this course.

Computer and internet requirements

To complete this course you will need access to a laptop or desktop computer, reliable broadband internet connection and a data plan able to support online learning such as streaming of videos (including YouTube), downloading content, and writing and submitting online assessments. If you are unsure if your current computer or internet access allows you to complete your online learning with us, please contact us before applying to enrol.

How to enrol

Before enrolling in this course you need to:

  • choose the qualification you will study the course under
  • check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses and apply tab on the qualification page.

Work towards

You can do this course as part of these qualifications:

Certificate of Proficiency
Bachelor's Degree
Graduate Certificate
Graduate Diploma

Course availability over the next 12 months

May

May enrolment dates

Enrol by -
Course starts -
Course ends -
23 Apr 2024
6 May 2024
25 Aug 2024
Jun

June enrolment dates

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Course starts -
Course ends -
28 May 2024
10 Jun 2024
29 Sep 2024
Jul

July enrolment dates

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Course starts -
Course ends -
25 Jun 2024
8 Jul 2024
27 Oct 2024
Aug

August enrolment dates

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Course starts -
Course ends -
23 Jul 2024
5 Aug 2024
24 Nov 2024
Sep

September enrolment dates

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Course starts -
Course ends -
20 Aug 2024
2 Sep 2024
22 Dec 2024
Oct

October enrolment dates

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Course starts -
Course ends -
24 Sep 2024
7 Oct 2024
26 Jan 2025
Nov

November enrolment dates

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Course starts -
Course ends -
22 Oct 2024
4 Nov 2024
23 Feb 2025
Dec

December enrolment dates

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Course starts -
Course ends -
19 Nov 2024
2 Dec 2024
23 Mar 2025
2025
Jan

Dates for this course are not finalised yet

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Feb

Dates for this course are not finalised yet

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Mar

Dates for this course are not finalised yet

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Apr

Dates for this course are not finalised yet

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Course starts -
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To be confirmed
  •  
    Level
    6
  •  
    Credits
    20
  •  
    Cost
    2024
    $793 NZ Domestic
    $2,464 NZ International
    2025
  •  
    EFTS
    0.1667
  • Delivery type
    Online only
  • Teaching weeks 16 weeks
  • Workload Approximately 13 hours per week
  •  
    Prerequisites

    If you need to discuss prerequisites for this course
    contact us