Marketing

For more information watch the course introduction video below.

This online marketing course is for people requiring an understanding of broad principles and trends in marketing and their application to various organisations.

This online course is suited to  people who are first-time learners of marketing and preparing for careers or skills development in the business area of marketing and general management.

At the completion of this course you will be able to contribute towards marketing planning and marketing activities within an organisation. The knowledge base gained and the skills learned in this introductory course will prepare you to grasp more advanced topics covered in other specialist marketing courses.

Students who successfully complete this course will be able to:

• Explain the dimensions and progress of marketing
• Analyse the influence of the marketing environment on business activities
• Demonstrate an understanding of the concepts of consumer behaviour, marketing research, information systems, segmentation and target marketing
• Demonstrate an understanding and application of marketing mix and strategy principles and how they relate to marketing planning.

Assessment

Assessment for this course is:

• 100% internally assessed

Textbooks

No textbooks are needed for this course.

Computer and internet requirements

This course is delivered online, so you will access your course material and submit assessments online. Our online courses may include reading, videos, quizzes or activities, and you may need to download content.

For online learning you need:

• Access to a laptop or desktop computer
• Reliable internet and data plan.  

If you are unsure if your current computer, Windows or internet access will allow you to study online, please contact us before applying to enrol. 

Find out more about online learning 

How to enrol

Before enrolling in this course you need to:

• choose the qualification you will study the course under
• check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses and apply tab on the qualification page.