Digital Marketing

71344

Today’s informed, connected and empowered customers and the increasing choice of media and technologies are posing a host of challenges for organisations to attract, retain and expand their customer base and sales turnover.

  •  
    Level
    7
  •  
    Credits
    20
  •  
    Cost
    $752 NZ Domestic
    $2,324 NZ International
  •  
    EFTS
    0.1667
  • Delivery type
    2022
    Trimester 3 2022 Online only
  • Teaching weeks 16 weeks
  • Workload Approximately 13 hours per week
  •  
    Prerequisites

    If you need to discuss prerequisites for this course
    contact us

In this online digital marketing course you will explore the core concepts related to marketing of products and services via digital technologies. You will learn about the push-pull model of marketing and the variety of online business models being used in practice. You will learn to analyse the strategic issues, techniques and processes associated with marketing online and make recommendations to improve digital marketing.

For more information watch the course introduction video below.

 

Students who successfully complete this course will be able to

  • Analyse opportunities, challenges and risks associated with digital marketing
  • Discuss online buyer behaviour and how to engage with and respond to online customers and target markets
  • Analyse the power of online communities and how to use them effectively
  • Explore and evaluate key technologies, techniques and processes available for attracting and retaining customers and markets from the online environment
  • Integrate online marketing strategies with offline strategies
  • Plan digital marketing strategies and recommend suitable implementation techniques and performance measures.

Assessment

This course is 100% internally assessed

Textbooks

No textbooks are required for this course

Computer and internet requirements

To complete this course you will need access to a laptop or desktop computer, reliable broadband internet connection and a data plan able to support online learning such as streaming of videos (including YouTube), downloading content, and writing and submitting online assessments. If you are unsure if your current computer or internet access allows you to complete your online learning with us, please contact us before applying to enrol.

How to enrol

Before enrolling in this course you need to:

  • choose the qualification you will study the course under
  • check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses and apply tab on the qualification page.

Work towards

You can do this course as part of these qualifications:

Bachelor's Degree
Graduate Certificate
Graduate Diploma

Course availability over the next 12 months

Aug
Sep
Oct

Trimester 3 enrolment dates

Enrol by -
Course starts -
Course ends -
18 Oct 2022
31 Oct 2022
19 Feb 2023
Nov
Dec
2023
Jan
Feb
Mar
Apr
May
Jun
Jul
  •  
    Level
    7
  •  
    Credits
    20
  •  
    Cost
    $752 NZ Domestic
    $2,324 NZ International
  •  
    EFTS
    0.1667
  • Delivery type
    2022
    Trimester 3 2022 Online only
  • Teaching weeks 16 weeks
  • Workload Approximately 13 hours per week
  •  
    Prerequisites

    If you need to discuss prerequisites for this course
    contact us