Digital Marketing

Course code 71344

Today’s informed, connected and empowered customers and the increasing choice of media and technologies are posing a host of challenges for organisations to attract, retain and expand their customer base and sales turnover.

In this online digital marketing course you will explore the core concepts related to marketing of products and services via digital technologies. You will learn about the push-pull model of marketing and the variety of online business models being used in practice. You will learn to analyse the strategic issues, techniques and processes associated with marketing online and make recommendations to improve digital marketing.

For more information watch the course introduction video below.

How to enrol

Before enrolling in this course you need to:

  • Choose the qualification you will study the course under. See the Work towards tab below for qualification options.
  • Check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses tab on the qualification page.
  • Level 7  
    Credits 20 
  • Study type Trimester  
    EFTS 0.1667  
  • Availability
    2019 :  
    Trimester 3 enrol by 20 Oct 2019 to start 28 Oct 2019
  • Delivery type
    2019 :  
    Trimester 3 2019 Online only
  • Workload

    Allow approximately 10-12 hours study time per week for each 20 credit course. This may be higher around assessment due dates or exam time.

  • Fees
    2019 :  
    NZ students $730 + $60 annual administration fee
    International students $2,254 + $60 annual administration fee
  • Prerequisites    

    If you need to discuss prerequisites for this course contact us

Students who successfully complete this course will be able to

  • Analyse opportunities, challenges and risks associated with digital marketing
  • Discuss online buyer behaviour and how to engage with and respond to online customers and target markets
  • Analyse the power of online communities and how to use them effectively
  • Explore and evaluate key technologies, techniques and processes available for attracting and retaining customers and markets from the online environment
  • Integrate online marketing strategies with offline strategies
  • Plan digital marketing strategies and recommend suitable implementation techniques and performance measures.


This course is 100% internally assessed


No textbooks are required for this course

Other requirements

Your course is delivered 100% online. To complete this course you will need access to a computer or device, broadband internet and a data plan able to support online learning such as streaming of videos (including YouTube), downloading content and submitting online assessments. If you are unsure if your current computer/device or internet access allows you to complete your online learning with us, please contact us before applying to enrol.