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This online course is for students requiring an understanding of the relationship between marketing research, marketing information and the marketing function.
You will be introduced to research methods and techniques used in appraising the marketing environment to evaluate marketing opportunities and to solve marketing problems.
This online course will enable you to plan and undertake marketing research studies to assist marketing decision making. You will use tools such as Excel and/or SPSS to collate and analyse research data.
For more information watch the course introduction video below.
Before enrolling in this course you need to:
Allow approximately 10-12 hours study time per week for each 20 credit course. This may be higher around assessment due dates or exam time.
If you need to discuss prerequisites for this course contact us
This course is 100% internally assessed
No textbooks are required for this course
Your course is delivered 100% online. To complete this course you will need access to a computer or device, broadband internet and a data plan able to support online learning such as streaming of videos (including YouTube), downloading content and submitting online assessments. If you are unsure if your current computer/device or internet access allows you to complete your online learning with us, please contact us before applying to enrol.
Students will also be required to use their own Excel and/or SPSS software.