Marketing Research

71343

This online course is for students requiring an understanding of the relationship between marketing research, marketing information and the marketing function.

  •  
    Level
    7
  •  
    Credits
    20
  •  
    Cost
    $752 NZ Domestic
    $2,324 NZ International
  •  
    EFTS
    0.1667
  • Teaching weeks 16 weeks
  • Workload Approximately 13 hours per week
  •  
    Prerequisites

    If you need to discuss prerequisites for this course
    contact us

You will be introduced to research methods and techniques used in appraising the marketing environment to evaluate marketing opportunities and to solve marketing problems.

This online course will enable you to plan and undertake marketing research studies to assist marketing decision making. You will use tools such as Excel and/or SPSS to collate and analyse research data.

For more information watch the course introduction video below.

Students who successfully complete this online course will be able to

  • Understand the role, applications and current practice of marketing research 
  • Evaluate legal, ethical, cultural and industry issues relevant to marketing research and develop appropriate methods to address them 
  • Translate marketing problems into feasible research questions
  • Formulate research objectives and design appropriate research studies to gather marketing information
  • Prepare a marketing research proposal to address a specific marketing problem(s)
  • Undertake a marketing research study, and present a report with recommendations that will help address the specific marketing problem(s).

Assessment

This course is 100% internally assessed

Textbooks

No textbooks are required for this course

Students will also be required to use their own Excel and/or SPSS software.

Computer and internet requirements

To complete this course you will need access to a laptop or desktop computer, reliable broadband internet connection and a data plan able to support online learning such as streaming of videos (including YouTube), downloading content, and writing and submitting online assessments. If you are unsure if your current computer or internet access allows you to complete your online learning with us, please contact us before applying to enrol.

How to enrol

Before enrolling in this course you need to:

  • choose the qualification you will study the course under
  • check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses and apply tab on the qualification page.

Work towards

You can do this course as part of these qualifications:

Bachelor's Degree
Graduate Certificate
Graduate Diploma

Course availability over the next 12 months

Aug
Sep
Oct
Nov
Dec
2023
Jan
Feb
Mar
Apr
May
Jun
Jul

Dates for this course are not finalised yet

Check back later

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Course starts -
Course ends -
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  •  
    Level
    7
  •  
    Credits
    20
  •  
    Cost
    $752 NZ Domestic
    $2,324 NZ International
  •  
    EFTS
    0.1667
  • Teaching weeks 16 weeks
  • Workload Approximately 13 hours per week
  •  
    Prerequisites

    If you need to discuss prerequisites for this course
    contact us