Marketing Research

Course code 71343

This online course is for students requiring an understanding of the relationship between marketing research, marketing information and the marketing function.

You will be introduced to research methods and techniques used in appraising the marketing environment to evaluate marketing opportunities and to solve marketing problems.

This online course will enable you to plan and undertake marketing research studies to assist marketing decision making. You will use tools such as Excel and/or SPSS to collate and analyse research data.

For more information watch the course introduction video below.

How to enrol

Before enrolling in this course you need to:

  • Choose the qualification you will study the course under. See the Work towards tab below for qualification options.
  • Check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses tab on the qualification page.
  • Level 7  
    Credits 20 
  • Study type Trimester  
    EFTS 0.1667  
  • Availability
    2019 :  
    Trimester 2 enrol by 23 Jun 2019 to start 1 Jul 2019
  • Delivery type
    2019 :  
    Trimester 2 2019 Online only
  • Workload

    Allow approximately 10-12 hours study time per week for each 20 credit course. This may be higher around assessment due dates or exam time.

  • Fees
    2019 :  
    NZ students $730 + $60 annual administration fee
    International students $2,254 + $60 annual administration fee
  • Prerequisites    

    If you need to discuss prerequisites for this course contact us

Students who successfully complete this online course will be able to

  • Understand the role, applications and current practice of marketing research 
  • Evaluate legal, ethical, cultural and industry issues relevant to marketing research and develop appropriate methods to address them 
  • Translate marketing problems into feasible research questions
  • Formulate research objectives and design appropriate research studies to gather marketing information
  • Prepare a marketing research proposal to address a specific marketing problem(s)
  • Undertake a marketing research study, and present a report with recommendations that will help address the specific marketing problem(s).


This course is 100% internally assessed


No textbooks are required for this course

Other requirements

Your course is delivered 100% online. To complete this course you will need access to a computer or device, broadband internet and a data plan able to support online learning such as streaming of videos (including YouTube), downloading content and submitting online assessments. If you are unsure if your current computer/device or internet access allows you to complete your online learning with us, please contact us before applying to enrol. 

Students will also be required to use their own Excel and/or SPSS software.

Lecturer / Tutor