Buyer Behaviour and Communication Strategies

Course code 71242

  Course is not currently open for enrolment

This online course will enable you to understand key concepts related to buyer behaviour, and the elements of the marketing communications mix that an organisation can use to communicate with their markets including - advertising, public relations, sales promotions, personal selling, direct and digital marketing. You will be able to analyse various aspects of buyer behaviour and develop integrated communication programmes for specific marketing contexts. 

For more information watch the course introduction video below.

How to enrol

Before enrolling in this course you need to:

  • Choose the qualification you will study the course under. See the Work towards tab below for qualification options.
  • Check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses tab on the qualification page.

This programme is delivered online so you will need to have regular access to a computer or device, a reliable broadband internet connection and a data plan to be able to support your online learning. You will need to stream videos, download content and submit assessments online. If you are unsure if your current computer/device or internet access allows you to complete your online learning with us, please contact us before applying to enrol.

Lecturer / Tutor