Buyer Behaviour and Communication Strategies

71242

This online course will enable you to understand key concepts related to buyer behaviour, and the elements of the marketing communications mix that an organisation can use to communicate with their markets including - advertising, public relations, sales promotions, personal selling, direct and digital marketing. You will be able to analyse various aspects of buyer behaviour and develop integrated communication programmes for specific marketing contexts. 

  •  
    Level
    6
  •  
    Credits
    20
  •  
    Cost
    $772 NZ Domestic
    $2,393 NZ International
  •  
    EFTS
    0.1667
  • Delivery type
    2023
    Trimester 1 2023 Online only
  • Teaching weeks 16 weeks
  • Workload Approximately 13 hours per week
  •  
    Prerequisites

    If you need to discuss prerequisites for this course
    contact us

For more information watch the course introduction video below.

Assessment

This course is 100% internally assessed

Textbooks

No textbooks are required for this course

Computer and internet requirements

To complete this course you will need access to a laptop or desktop computer, reliable broadband internet connection and a data plan able to support online learning such as streaming of videos (including YouTube), downloading content, and writing and submitting online assessments. If you are unsure if your current computer or internet access allows you to complete your online learning with us, please contact us before applying to enrol.

How to enrol

Before enrolling in this course you need to:

  • choose the qualification you will study the course under
  • check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses and apply tab on the qualification page.

Work towards

You can do this course as part of these qualifications:

Bachelor's Degree
Graduate Certificate
Graduate Diploma

Course availability over the next 12 months

2023
Jan
Feb

Trimester 1 enrolment dates

Enrol by -
Course starts -
Course ends -
14 Feb 2023
27 Feb 2023
18 Jun 2023
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
  •  
    Level
    6
  •  
    Credits
    20
  •  
    Cost
    $772 NZ Domestic
    $2,393 NZ International
  •  
    EFTS
    0.1667
  • Delivery type
    2023
    Trimester 1 2023 Online only
  • Teaching weeks 16 weeks
  • Workload Approximately 13 hours per week
  •  
    Prerequisites

    If you need to discuss prerequisites for this course
    contact us