Buyer Behaviour and Communication Strategies

71242

This online course will enable you to understand key concepts related to buyer behaviour, and the elements of the marketing communications mix that an organisation can use to communicate with their markets including - advertising, public relations, sales promotions, personal selling, direct and digital marketing. You will be able to analyse various aspects of buyer behaviour and develop integrated communication programmes for specific marketing contexts. 

  •  
    Level
    6
  •  
    Credits
    20
  •  
    EFTs
    0.1667
  • Cost
    2019
    NZ students $730 + $60 annual administration fee
    International students $2,254 + $60 annual administration fee
  •  
    Prerequisites

    If you need to discuss prerequisites for this course
    contact us

For more information watch the course introduction video below.

Assessment

This course is 100% internally assessed

Textbooks

No textbooks are required for this course

Other requirements

Your course is delivered 100% online. To complete this course you will need access to a computer or device, broadband internet and a data plan able to support online learning such as streaming of videos (including YouTube), downloading content and submitting online assessments. If you are unsure if your current computer/device or internet access allows you to complete your online learning with us, please contact us before applying to enrol. 

How to enrol

Before enrolling in this course you need to:

  • choose the qualification you will study the course under
  • check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses and apply tab on the qualification page.

Lecturer / Tutor

You can do this course as part of these qualifications:

Bachelor's Degree
Graduate Certificate
Graduate Diploma
  •  
    Level
    6
  •  
    Credits
    20
  •  
    EFTs
    0.1667
  • Cost
    2019
    NZ students $730 + $60 annual administration fee
    International students $2,254 + $60 annual administration fee
  •  
    Prerequisites

    If you need to discuss prerequisites for this course
    contact us