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Course is not currently open for enrolment
This online course will enable you to understand key concepts related to buyer behaviour, and the elements of the marketing communications mix that an organisation can use to communicate with their markets including - advertising, public relations, sales promotions, personal selling, direct and digital marketing. You will be able to analyse various aspects of buyer behaviour and develop integrated communication programmes for specific marketing contexts.
For more information watch the course introduction video below.
Before enrolling in this course you need to:
This programme is delivered online so you will need to have regular access to a computer or device, a reliable broadband internet connection and a data plan to be able to support your online learning. You will need to stream videos, download content and submit assessments online. If you are unsure if your current computer/device or internet access allows you to complete your online learning with us, please contact us before applying to enrol.