Course

Introduction to Communication, Advocacy and Marketing


Course code LIS505

This course gives an overview of communication theory, and explores how communication occurs between people, within organisations, and with diverse client and community groups.

The role of digital technologies in communication will be examined, and you will analyse types of  communication in a range of contexts, and practice different modes of communication using digital technologies.

The course will also introduce you to advocacy and marketing principles and practices.

How to enrol

Before enrolling in this course you need to:

  • Choose the qualification you will study the course under. See the Work towards tab below for qualification options.
  • Check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses tab on the qualification page.
  • Level 5  
    Credits 20 
  • Study type Trimester  
    EFTS 0.1667  
  • Availability
    2018 :  
    Trimester 3 enrol by 21 Oct 2018 to start 29 Oct 2018
  • Delivery type
    2018 :  
    Trimester 3 2018 Online only
  • Workload

    Allow approximately 10-12 hours study time per week for each 20 credit course. This may be higher around assessment due dates or exam time.

  • Fees
    2018 :  
    NZ students $730 + $60 annual administration fee
    International students $1,840 + $60 annual administration fee
  • Prerequisites Check entry and other requirements under the qualification you are studying  

Students who successfully complete this course will be able to

  • Explain core communication theories, and discuss how information and communication technologies enable communication.
  • Identify, analyse and create different types of communication commonly used within organisations.
  • Apply advocacy and marketing principles to communication scenarios.

Course content

Communication theory

  • An introduction to communication models and theory, including interpersonal and organisational communication

Communication in organisations

  • A range of real-world writing/communication students may encounter to read or write or revise while working in organisations (this may include policies, plans, business cases, reports, presentations, lesson plans, web and social media, instruction, CVs/applications/ interviews, podcasts, videos, meetings, networking and collaboration)
  • An examination of communication enhancing tools and technologies and how they can be applied e.g. social networks, blogs, apps, cloud storage, open source software, devices
  • Analysing communication effectiveness

Advocacy, marketing and promotion

  • An introduction to core advocacy and marketing principles, theories and practices
  • How advocacy, marketing and promotion is undertaken for products, services, programmes and events targeting diverse clients and communities. This may include writing for the web and social media, developing training guides and newsletters

Assessment

100% internally assessed

Textbooks

No textbooks are required for this course

Other requirements

Your course is delivered 100% online. To complete this course you will need access to a computer or device, broadband internet and a data plan able to support online learning such as streaming of videos (including YouTube), downloading content and submitting online assessments. If you are unsure if your current computer/device or internet access allows you to complete your online learning with us, please contact us before applying to enrol.