Introduction to Communication, Advocacy and Marketing

LIS505

This course gives an overview of communication theory, and explores how communication occurs between people, within organisations, and with diverse client and community groups.

  •  
    Level
    5
  •  
    Credits
    20
  •  
    Cost
    $752 NZ Domestic
    $1,896 NZ International
  •  
    EFTS
    0.1667
  • Delivery type
    2022
    Trimester 3 2022 Online only
  • Teaching weeks 16 weeks
  • Workload Approximately 13 hours per week
  •  
    Prerequisites Check entry and other requirements under the qualification you are studying

The role of digital technologies in communication will be examined, and you will analyse types of  communication in a range of contexts, and practice different modes of communication using digital technologies.

The course will also introduce you to advocacy and marketing principles and practices.

For more information watch the course introduction video below.

 

Students who successfully complete this course will be able to

  • Explain core communication theories, and discuss how information and communication technologies enable communication.
  • Identify, analyse and create different types of communication commonly used within organisations.
  • Apply advocacy and marketing principles to communication scenarios.

Course content

Communication theory

  • An introduction to communication models and theory, including interpersonal and organisational communication

Communication in organisations

  • A range of real-world writing/communication students may encounter to read or write or revise while working in organisations (this may include policies, plans, business cases, reports, presentations, lesson plans, web and social media, instruction, CVs/applications/ interviews, podcasts, videos, meetings, networking and collaboration)
  • An examination of communication enhancing tools and technologies and how they can be applied e.g. social networks, blogs, apps, cloud storage, open source software, devices
  • Analysing communication effectiveness

Advocacy, marketing and promotion

  • An introduction to core advocacy and marketing principles, theories and practices
  • How advocacy, marketing and promotion is undertaken for products, services, programmes and events targeting diverse clients and communities. This may include writing for the web and social media, developing training guides and newsletters

Assessment

100% internally assessed

Textbooks

No textbooks are required for this course

Computer and internet requirements

To complete this course you will need access to a laptop or desktop computer, reliable broadband internet connection and a data plan able to support online learning such as streaming of videos (including YouTube), downloading content, and writing and submitting online assessments. If you are unsure if your current computer or internet access allows you to complete your online learning with us, please contact us before applying to enrol.

How to enrol

Before enrolling in this course you need to:

  • choose the qualification you will study the course under
  • check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses and apply tab on the qualification page.

Work towards

You can do this course as part of these qualifications:

Certificate of Proficiency
Diploma
Bachelor's Degree

Course availability over the next 12 months

Jul
Aug
Sep
Oct

Trimester 3 enrolment dates

Enrol by -
Course starts -
Course ends -
18 Oct 2022
31 Oct 2022
19 Feb 2023
Nov
Dec
2023
Jan
Feb
Mar
Apr
May
Jun
  •  
    Level
    5
  •  
    Credits
    20
  •  
    Cost
    $752 NZ Domestic
    $1,896 NZ International
  •  
    EFTS
    0.1667
  • Delivery type
    2022
    Trimester 3 2022 Online only
  • Teaching weeks 16 weeks
  • Workload Approximately 13 hours per week
  •  
    Prerequisites Check entry and other requirements under the qualification you are studying