This course gives an overview of communication theory, and explores how communication occurs between people, within organisations, and with diverse client and community groups.
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Level5
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Credits20
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Cost$793 NZ Domestic$2,010 NZ International
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EFTS0.1667
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Delivery typeOnline only
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Teaching weeks 16 weeks
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Workload Approximately 13 hours per week
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Prerequisites Check entry and other requirements under the qualification you are studying
The role of digital technologies in communication will be examined, and you will analyse types of communication in a range of contexts, and practice different modes of communication using digital technologies.
The course will also introduce you to advocacy and marketing principles and practices.
For more information watch the course introduction video below.
Students who successfully complete this course will be able to
- Explain core communication theories, and discuss how information and communication technologies enable communication.
- Identify, analyse and create different types of communication commonly used within organisations.
- Apply advocacy and marketing principles to communication scenarios.
Course content
Communication theory
- An introduction to communication models and theory, including interpersonal and organisational communication
Communication in organisations
- A range of real-world writing/communication students may encounter to read or write or revise while working in organisations (this may include policies, plans, business cases, reports, presentations, lesson plans, web and social media, instruction, CVs/applications/ interviews, podcasts, videos, meetings, networking and collaboration)
- An examination of communication enhancing tools and technologies and how they can be applied e.g. social networks, blogs, apps, cloud storage, open source software, devices
- Analysing communication effectiveness
Advocacy, marketing and promotion
- An introduction to core advocacy and marketing principles, theories and practices
- How advocacy, marketing and promotion is undertaken for products, services, programmes and events targeting diverse clients and communities. This may include writing for the web and social media, developing training guides and newsletters
Assessment
100% internally assessed
Textbooks
No textbooks are required for this course
Computer and internet requirements
To complete this course you will need access to a laptop or desktop computer, reliable broadband internet connection and a data plan able to support online learning such as streaming of videos (including YouTube), downloading content, and writing and submitting online assessments. If you are unsure if your current computer or internet access allows you to complete your online learning with us, please contact us before applying to enrol.
Learn more about our online learning and study tools.
How to enrol
Before enrolling in this course you need to:
- choose the qualification you will study the course under
- check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses and apply tab on the qualification page.
Work towards
You can do this course as part of these qualifications:
Certificate of Proficiency
Diploma
Bachelor's Degree
Course availability over the next 12 months
Oct
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Nov
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Dec
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2025
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