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Level 7
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20 Credits
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0.1667 EFTS
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Delivery type:Online
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Course duration: 16 weeks
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Course cost:$890 NZ Domestic$2,104 NZ International
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Workload - Approximately 13 hours per week
Today’s informed, connected and empowered customers and the increasing choice of media and technologies are posing a host of challenges for organisations to attract, retain and expand their customer base and sales turnover.
Students who successfully complete this course will be able to
- Analyse opportunities, challenges and risks associated with digital marketing
- Discuss online buyer behaviour and how to engage with and respond to online customers and target markets
- Analyse the power of online communities and how to use them effectively
- Explore and evaluate key technologies, techniques and processes available for attracting and retaining customers and markets from the online environment
- Integrate online marketing strategies with offline strategies
- Plan digital marketing strategies and recommend suitable implementation techniques and performance measures.
Assessment
This course is 100% internally assessed
Textbooks
No textbooks are required for this course
Computer and internet requirements
This course is delivered online, so you will access your course material and submit assessments online. Our online courses may include reading, videos, quizzes or activities, and you may need to download content.
For online learning you need:
- Access to a laptop or desktop computer
- Reliable internet and data plan.
If you are unsure if your current computer, Windows or internet access will allow you to study online, please contact us before applying to enrol.
How to enrol
Before enrolling in this course you need to:
- choose the qualification you will study the course under
- check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses and apply tab on the qualification page.