Marketing Research

You will be introduced to research methods and techniques used in appraising the marketing environment to evaluate marketing opportunities and to solve marketing problems.

It will enable you to plan and undertake marketing research studies to assist marketing decision making. You will use tools such as Excel and/or SPSS to collate and analyse research data.

For more information watch the course introduction video below.

What you will learn

When you successfully complete this online course you will be able to

• Understand the role, applications and current practice of marketing research 
• Evaluate legal, ethical, cultural and industry issues relevant to marketing research and develop appropriate methods to address them 
• Translate marketing problems into feasible research questions
• Formulate research objectives and design appropriate research studies to gather marketing information
• Prepare a marketing research proposal to address a specific marketing problem(s)
• Undertake a marketing research study, and present a report with recommendations that will help address the specific marketing problem(s).
  
  

Assessment

This course is 100% internally assessed.

Computer and internet requirements

This course is delivered online, so you will access your course material and submit assessments online. Our online courses may include reading, videos, quizzes or activities, and you may need to download content.

For online learning you need:

• Access to a laptop or desktop computer
• Reliable internet and data plan.  

If you are unsure if your current computer, Windows or internet access will allow you to study online, please contact us before applying to enrol. 

Find out more about online learning