Qualification
Graduate Diploma

Graduate Diploma in Marketing (Level 7)


Qualification code OP7414

If you are looking to become a business success and a customer focused specialist, then our online Graduate Diploma in Marketing will set you on that pathway.

  • Level 7  
    Credits 120 
  • Workload

    Approximately 10-12 hours study per week for each 20 credit course. This may be higher at assessment or exam time.

  • Study type Trimester  
  • Cost $4,380 NZ Domestic

    Approximate cost for the full qualification based on 2018 fee information, not including annual administration fees, fee increases, textbooks, course materials or external exam fees.

  • Student loan

    Eligible for student loans, if you meet the criteria. Student loans and eligibility

For information about selecting courses to study towards this qualification, check out the Choose courses tab.

On successfully completing this programme you will

  • understand a variety of marketing dimensions such as goods and services marketing, domestic and international marketing, consumer and business-to-business marketing
  • have an in-depth focus on the marketing communications component of marketing and implement communication strategies using both traditional and digital media
  • examine the role of contemporary topics and issues in marketing and their implications such as such as customer experience, e-commerce, disintermediation, service-dominant logic, big data and marketing automation
  • prepare proposals and undertake marketing research to assist marketing decision making
  • contribute towards operational and strategic marketing planning
  • apply marketing concepts to address marketing problems and create value for the organisation and its stakeholders

Employment pathways

On completion of the Graduate Diploma in Marketing graduates can seek job opportunities in areas such as market and business analysis, business development, strategy planning and management, marketing research, customer relationship management, product/brand/category management, sales management, direct marketing, business-to-business marketing, international marketing, services marketing, marketing communications, and digital marketing.

Key dates

Every course has an enrolment close-off date. Make sure you know when you need to enrol by.

See key enrolment dates

Assessment and exam

Every course is assessed differently - some require assignments and others exams. Check the individual course pages for more information.

Information about assessment and exams

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