Introduction to Public Relations

Course code 72180

Building on a foundation of core communication concepts and practices, this course introduces you to a range of professional communication issues and responsibilities, including media, community, government and investor relations. Working on the understanding that much of today’s professional communication takes place in electronic environments, you will learn how to design, implement and measure communication projects and programmes. The emphasis is on stakeholder-based approaches, both inside and outside the organisation.

Topics covered include: Concepts of and roles within professional communication; scope and framework of public relations; situation analysis; objectives and measurement of communication effectiveness; public relations strategy and tactics; resource plans and ethics.

How to enrol

Before enrolling in this course you need to:

  • Choose the qualification you will study the course under. See the Work towards tab below for qualification options.
  • Check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses tab on the qualification page.
  • Level 5  
    Credits 20 
  • Study type Trimester  
    EFTS 0.1667  
  • Availability
    2018 :  
    Trimester 3 enrol by 21 Oct 2018 to start 29 Oct 2018
  • Delivery type
    2018 :  
    Trimester 3 2018 Print only
  • Workload

    Allow approximately 10-12 hours study time per week for each 20 credit course. This may be higher around assessment due dates or exam time.

  • Fees
    2018 :  
    NZ students $730 + $60 annual administration fee
    International students $2,254 + $60 annual administration fee
  • Prerequisites Check entry and other requirements under the qualification you are studying