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Building on a foundation of core communication concepts and practices, this course introduces you to a range of professional communication issues and responsibilities, including media, community, government and investor relations. Working on the understanding that much of today’s professional communication takes place in electronic environments, you will learn how to design, implement and measure communication projects and programmes. The emphasis is on stakeholder-based approaches, both inside and outside the organisation.
Topics covered include: Concepts of and roles within professional communication; scope and framework of public relations; situation analysis; objectives and measurement of communication effectiveness; public relations strategy and tactics; resource plans and ethics.
Before enrolling in this course you need to:
Allow approximately 10-12 hours study time per week for each 20 credit course. This may be higher around assessment due dates or exam time.