Introduction to Public Relations

72180

Building on a foundation of core communication concepts and practices, this course introduces you to a range of professional communication issues and responsibilities, including media, community, government and investor relations. Working on the understanding that much of today’s professional communication takes place in electronic environments, you will learn how to design, implement and measure communication projects and programmes. The emphasis is on stakeholder-based approaches, both inside and outside the organisation.

  •  
    Level
    5
  •  
    Credits
    20
  •  
    EFTs
    0.1667
  • Delivery type
    2019
    Trimester 3 2019 Print only
  • Workload

    Allow 10-12 hours study time per week for each 20 credit course. 

  • Cost
    2019
    NZ students $730 + $60 annual administration fee
    International students $2,254 + $60 annual administration fee
  • Intakes
    2019
    Trimester 3 enrol by 20 Oct 2019 to start 28 Oct 2019
  •  
    Prerequisites Check entry and other requirements under the qualification you are studying

Topics covered include

  • Concepts of and roles within professional communication
  • scope and framework of public relations
  • situation analysis
  • objectives and measurement of communication effectiveness
  • public relations strategy and tactics
  • resource plans and ethics.

Assessment

This course is 100% internally assessed

Textbooks

There is a textbook required for this course. Visit our textbook page for more information.

How to enrol

Before enrolling in this course you need to:

  • choose the qualification you will study the course under
  • check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses and apply tab on the qualification page.

You can do this course as part of these qualifications:

Certificate of Proficiency
Bachelor's Degree
  •  
    Level
    5
  •  
    Credits
    20
  •  
    EFTs
    0.1667
  • Delivery type
    2019
    Trimester 3 2019 Print only
  • Workload

    Allow 10-12 hours study time per week for each 20 credit course. 

  • Cost
    2019
    NZ students $730 + $60 annual administration fee
    International students $2,254 + $60 annual administration fee
  • Intakes
    2019
    Trimester 3 enrol by 20 Oct 2019 to start 28 Oct 2019
  •  
    Prerequisites Check entry and other requirements under the qualification you are studying