Introduction to Public Relations

72180

Building on a foundation of core communication concepts and practices, this course will introduce you to a range of professional communication issues and responsibilities, including media, community, government and investor relations.

  •  
    Level
    5
  •  
    Credits
    20
  •  
    Cost
    $772 NZ Domestic
    $2,393 NZ International
  •  
    EFTS
    0.1667
  • Delivery type
    2022
    Trimester 3 2022 Online only
    2023
    Trimester 1 & 3 2023 Online only
  • Teaching weeks 16 weeks
  • Workload Approximately 13 hours per week
  •  
    Prerequisites Check entry and other requirements under the qualification you are studying

Working on the understanding that much of today’s professional communication takes place in electronic environments, you will learn how to design, implement and measure communication projects and programmes. The emphasis is on stakeholder-based approaches, both inside and outside the organisation.

Topics covered include:

  • concepts of and roles within professional communication
  • scope and framework of public relations
  • situation analysis
  • objectives and measurement of communication effectiveness
  • public relations strategy and tactics
  • resource plans and ethics.

Assessment

This course is 100% internally assessed.

Textbooks

There is a textbook needed for this course. Go to our textbook page for more information.

Computer and internet requirements

To complete this course you will need access to a laptop or desktop computer, reliable broadband internet connection and a data plan able to support online learning such as streaming of videos (including YouTube), downloading content, and writing and submitting online assessments. If you are unsure if your current computer or internet access allows you to complete your online learning with us, please contact us before applying to enrol.

How to enrol

Before enrolling in this course you need to:

  • choose the qualification you will study the course under
  • check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses and apply tab on the qualification page.

Work towards

You can do this course as part of these qualifications:

Certificate of Proficiency
Bachelor's Degree

Course availability over the next 12 months

Oct

Trimester 3 enrolment dates

Enrol by -
Course starts -
Course ends -
18 Oct 2022
31 Oct 2022
19 Feb 2023
Nov
Dec
2023
Jan
Feb

Trimester 1 enrolment dates

Enrol by -
Course starts -
Course ends -
14 Feb 2023
27 Feb 2023
18 Jun 2023
Mar
Apr
May
Jun
Jul
Aug
Sep
  •  
    Level
    5
  •  
    Credits
    20
  •  
    Cost
    $772 NZ Domestic
    $2,393 NZ International
  •  
    EFTS
    0.1667
  • Delivery type
    2022
    Trimester 3 2022 Online only
    2023
    Trimester 1 & 3 2023 Online only
  • Teaching weeks 16 weeks
  • Workload Approximately 13 hours per week
  •  
    Prerequisites Check entry and other requirements under the qualification you are studying