Building on a foundation of core communication concepts and practices, this course introduces you to a range of professional communication issues and responsibilities, including media, community, government and investor relations. Working on the understanding that much of today’s professional communication takes place in electronic environments, you will learn how to design, implement and measure communication projects and programmes. The emphasis is on stakeholder-based approaches, both inside and outside the organisation.
Delivery type2019Trimester 3 2019
Allow 10-12 hours study time per week for each 20 credit course.
Cost2019NZ students $730 + $60 annual administration fee
International students $2,254 + $60 annual administration fee
Prerequisites Check entry and other requirements under the qualification you are studying
Topics covered include
- Concepts of and roles within professional communication
- scope and framework of public relations
- situation analysis
- objectives and measurement of communication effectiveness
- public relations strategy and tactics
- resource plans and ethics.
This course is 100% internally assessed
There is a textbook required for this course. Visit our textbook page for more information.
How to enrol
Before enrolling in this course you need to:
- choose the qualification you will study the course under
- check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses and apply tab on the qualification page.
You can do this course as part of these qualifications: