Buyer Behaviour

BSNS5502

Level 5
15 Credits
0.125 EFTS
Delivery type:

Online
Course duration: 16 weeks
Course Duration
The course duration, or enrolment period, is the number of weeks from the course start to the course end date.

When you start your course, you will have a study guide to follow that outlines what topics to aim to work on each week.

For many courses the study guide will be based on teaching weeks, which is shorter than course duration. This is to allow time at the end of the course for assessment marking, extensions and exams.

Withdrawal dates are based on the course duration. Learn more about withdrawals and course transfers.
Course cost:

$364 NZ Domestic

Course Cost

This is an approximate cost for fees only.

It does not any include costs that some courses may have, such as for textbooks, software, external exam fees, or travel to noho marae, practicum, workshop, lab or exams.. If your course has any of these, information will be included below.

More about Fees and funding

$1,187 NZ International
Workload - Approximately 10 hours per
week
Workload

Workload is an estimate of how many hours you need to study each week for the course. A course’s workload is calculated using:

Number of credits times 10 divided by the number of teaching weeks for the course.

The hours are rounded up to the nearest whole number.

Workload is only a guide – you may need more or less time each week. You might also need to allow more time when you have assessments due or exams.

Check our time information and calculator to help you decide if you can fit study into your life:

How much time will you need?

Availability

Monthly course availability for upcoming periods
Not available Oct	November enrolment dates Enrol by - Course starts - Course ends - 20 Oct 2026 2 Nov 2026 21 Mar 2027	December enrolment dates Enrol by - Course starts - Course ends - 24 Nov 2026 7 Dec 2026 25 Apr 2027	2027 January enrolment dates Enrol by - Course starts - Course ends - 29 Dec 2026 11 Jan 2027 30 May 2027	February enrolment dates Enrol by - Course starts - Course ends - 26 Jan 2027 8 Feb 2027 27 Jun 2027	March enrolment dates Enrol by - Course starts - Course ends - 16 Feb 2027 1 Mar 2027 18 Jul 2027	April enrolment dates Enrol by - Course starts - Course ends - 23 Mar 2027 5 Apr 2027 22 Aug 2027	May enrolment dates Enrol by - Course starts - Course ends - 20 Apr 2027 3 May 2027 19 Sep 2027	June enrolment dates Enrol by - Course starts - Course ends - 25 May 2027 7 Jun 2027 24 Oct 2027	July enrolment dates Enrol by - Course starts - Course ends - 22 Jun 2027 5 Jul 2027 21 Nov 2027	August enrolment dates Enrol by - Course starts - Course ends - 20 Jul 2027 2 Aug 2027 19 Dec 2027	September enrolment dates Enrol by - Course starts - Course ends - 24 Aug 2027 6 Sep 2027 23 Jan 2028

This online course will help you to develop the knowledge, skills, and competencies to apply buyer behaviour principles and processes in marketing contexts.

Learners who successfully complete this course will be able to:

Apply buyer decision-making processes to different buyer behaviour contexts
Apply internal, external, and situational buyer behaviour influences for different marketing contexts

Assessment

Assessment for this course is:

100% internally assessed

Computer and internet requirements

This course is delivered online, so you will access your course material and submit assessments online. Our online courses may include reading, videos, quizzes or activities, and you may need to download content.

For online learning you need:

Access to a laptop or desktop computer
Reliable internet and data plan.

If you are unsure if your current computer, Windows or internet access will allow you to study online, please contact us before applying to enrol.

Find out more about online learning

How to apply

Apply to study a programme

You can study this course as part of any of the programmes listed below.

Click on a tile to go the programme information, including the entry requirements and how many courses you'll need to do to complete the programme.

From there you click 'Apply now' and start your study journey.

Apply to study this course

If you would like to study just this course and not enrol in a certificate, diploma or degree you can apply here.

Learn more about course only study

Diploma

New Zealand Diploma in Business (Level 5) (Marketing and Sales) NZ245905

Fees free study

Micro-credentials

Who are our learners?