Introduction to Marketing

802

In this course you will be able to apply marketing principles in the production of a marketing plan for a relevant product. 

  •  
    Level
    4
  •  
    Credits
    10
  •  
    EFTs
    0.0833
  •  
    Prerequisites Check entry and other requirements under the qualification you are studying

Students who successfully complete this course will be able to

  • Explain marketing concepts.
  • Develop a marketing strategy. 
  • Develop a marketing mix. 
  • Prepare a marketing plan.

Assessment

This course is 100% internally assessed

Textbooks

There are no textbooks required for this course

How to enrol

Before enrolling in this course you need to:

  • choose the qualification you will study the course under
  • check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses and apply tab on the qualification page.
  •  
    Level
    4
  •  
    Credits
    10
  •  
    EFTs
    0.0833
  •  
    Prerequisites Check entry and other requirements under the qualification you are studying