Course

Introduction to Marketing


Course code 802

In this course you will be able to apply marketing principles in the production of a marketing plan for a relevant product. 

How to enrol

Before enrolling in this course you need to:

  • Choose the qualification you will study the course under. See the Work towards tab below for qualification options.
  • Check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses tab on the qualification page.
  • Level 4  
    Credits 10 
  • Study type Open  
    EFTS 0.0833  
  • Availability
    2018 :  
    This course will start on the first Monday of the month you select for enrolment.
  • Delivery type
    2018 :  
    Print only
  • Workload

    All our open courses have a credit value. For each credit, allow about 10 hours of study. Your workload may be higher around assessment due dates.

  • Fees
    2018 :  
    NZ students $247 + $60 annual administration fee
    International students $752 + $60 annual administration fee
  • Prerequisites Check entry and other requirements under the qualification you are studying  

Students who successfully complete this course will be able to

  • Explain marketing concepts.
  • Develop a marketing strategy. 
  • Develop a marketing mix. 
  • Prepare a marketing plan.

Assessment

This course is 100% internally assessed

Textbooks

There are no textbooks required for this course