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Reputation Management is based on a course from the University of South Queensland. It will equip you with the skills to effectively manage the reputation of an organisation, which is one of the most important challenges that contemporary organisations face today. The professional communicator needs the knowledge and skills to understand, embrace and effectively communicate the strategic thinking of the organisation’s management. This has to be integrated with the directions and aspirations of the internal and external stakeholders. The course focuses primarily on reputation management and, within the foundations of contemporary professional communication practice, you will be introduced to a cross section of specialist areas.
Before enrolling in this course you need to:
Allow approximately 10-12 hours study time per week for each 20 credit course. This may be higher around assessment due dates or exam time.
If you need to discuss prerequisites for this course contact us
Topics covered include:
The concept of public relations as a marketing tool will also be explored.
We recommend you study 72180 Introduction to Public Relations before you enrol for this course.
Assessment 100% In-course