Reputation Management

Course code 72260

  Course is not currently open for enrolment

Reputation Management is based on a course from the University of South Queensland. It will equip you with the skills to effectively manage the reputation of an organisation, which is one of the most important challenges that contemporary organisations face today. The professional communicator needs the knowledge and skills to understand, embrace and effectively communicate the strategic thinking of the organisation’s management. This has to be integrated with the directions and aspirations of the internal and external stakeholders. The course focuses primarily on reputation management and, within the foundations of contemporary professional communication practice, you will be introduced to a cross section of specialist areas.

How to enrol

Before enrolling in this course you need to:

  • Choose the qualification you will study the course under. See the Work towards tab below for qualification options.
  • Check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses tab on the qualification page.

Topics covered include

  • financial and investor relations
  • government relations
  • public affairs
  • marketing communications
  • community relations, and
  • special interest group communications.

The concept of public relations as a marketing tool will also be explored.


This course is 100% internally assessed


No textbooks are required for this course