Course

Marketing Planning and Control


Course code 648

  Course is not currently open for enrolment

You will produce an operational marketing plan for a market or business of interest.

How to enrol

Before enrolling in this course you need to:

  • Choose the qualification you will study the course under. See the Work towards tab below for qualification options.
  • Check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses tab on the qualification page.

Once you have completed this course you should be able to

  • complete a situation analysis
  • develop marketing objectives, strategies and tactics
  • produce a marketing action plan
  • design a monitoring and control system for your marketing plan.

Assessment

This course is 100% internally assessed

Textbooks

No textbooks are required for this course

Other requirements

Your course is delivered partially online. To complete this course you will need access to a computer or device, broadband internet and a data plan able to support online learning such as streaming of videos (including YouTube), downloading content and submitting online assessments. If you are unsure if your current computer/device or internet access allows you to complete your online learning with us, please contact us before applying to enrol. 

Lecturer / Tutor