Course

Marketing Planning and Control


Course code 648

You will produce an operational marketing plan for a market or business of interest.

How to enrol

Before enrolling in this course you need to:

  • Choose the qualification you will study the course under. See the Work towards tab below for qualification options.
  • Check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses tab on the qualification page.
  • Level 6  
    Credits 20 
  • Study type Trimester  
    EFTS 0.1667  
  • Availability
    2018 :  
    Trimester 2 enrol by 24 Jun 2018 to start 2 Jul 2018
  • Delivery type
    2018 :  
    Trimester 2 2018 Online/Print   
  • Workload

    Allow approximately 10-12 hours study time per week for each 20 credit course. This may be higher around assessment due dates or exam time.

  • Fees
    2018 :  
    NZ students $730 + $60 annual administration fee
    International students $2,254 + $60 annual administration fee
  • Prerequisites    

    If you need to discuss prerequisites for this course contact us

Once you have completed this course you should be able to

  • complete a situation analysis
  • develop marketing objectives, strategies and tactics
  • produce a marketing action plan
  • design a monitoring and control system for your marketing plan.

Assessment

This course is 100% internally assessed

Textbooks

No textbooks are required for this course

Other requirements

Your course is delivered partially online. To complete this course you will need access to a computer or device, broadband internet and a data plan able to support online learning such as streaming of videos (including YouTube), downloading content and submitting online assessments. If you are unsure if your current computer/device or internet access allows you to complete your online learning with us, please contact us before applying to enrol. 

Lecturer / Tutor