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In this course you will understand buyer behaviour and develop appropriate marketing communication strategies to reach consumer and organisation markets.
Before enrolling in this course you need to:
Allow approximately 10-12 hours study time per week for each 20 credit course. This may be higher around assessment due dates or exam time.
If you need to discuss prerequisites for this course contact us
There is a textbook required for this course. Visit our textbook page for more information.
Elements of your course are delivered online. To complete this course you will need access to a computer or device, broadband internet and a data plan able to support online learning such as streaming of videos (including YouTube), downloading content and submitting online assessments. If you are unsure if your current computer/device or internet access allows you to complete your online learning with us, please contact us before applying to enrol.