Marketing Research

Course code 642

You will conduct marketing research to develop and assess marketing strategies.

How to enrol

Before enrolling in this course you need to:

  • Choose the qualification you will study the course under. See the Work towards tab below for qualification options.
  • Check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses tab on the qualification page.

Upon successfully completing this course you will be able to

  • Explain the role and applications of marketing research and marketing research service providers.
  • Explain and evaluate legal, ethical and cultural considerations for marketing research.
  • Prepare a research proposal and conduct marketing research.
  • Collate, analyse, interpret and report the results of marketing research, and make recommendations for marketing strategies.


There is a textbook required for this course. Visit our textbook page for more information.


75% in-course

25% Examination

For more information and a full list of exam times see our examinations page.

Lecturer / Tutor