Marketing Research


You will conduct marketing research to develop and assess marketing strategies.

Upon successfully completing this course you will be able to

  • Explain the role and applications of marketing research and marketing research service providers.
  • Explain and evaluate legal, ethical and cultural considerations for marketing research.
  • Prepare a research proposal and conduct marketing research.
  • Collate, analyse, interpret and report the results of marketing research, and make recommendations for marketing strategies.


There is a textbook required for this course. Visit our textbook page for more information.


75% in-course

25% Examination

For more information and a full list of exam times see our examinations page.

How to enrol

Before enrolling in this course you need to:

  • choose the qualification you will study the course under
  • check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses and apply tab on the qualification page.

Lecturer / Tutor