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Course is not currently open for enrolment
You will conduct marketing research to develop and assess marketing strategies.
Before enrolling in this course you need to:
541 Fundamentals of Marketing
If you have not taken an introductory course covering basic statistics, we recommend that you enrol in 430 Statistics and Financial Mathematics for Business before or at the same time as studying 642 Marketing Research.
To study this course you will require access to a computer, the Internet and email.
There is a textbook required for this course. Visit our textbook page for more information.
For more information and a full list of exam times see our examinations page.
You can find a full description of New Zealand Diploma in Business course prescriptions on the NZQA website.