Fundamentals of Marketing

Course code 541

In this course you will have a working knowledge of basic marketing concepts relevant to modern organisations.

How to enrol

Before enrolling in this course you need to:

  • Choose the qualification you will study the course under. See the Work towards tab below for qualification options.
  • Check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses tab on the qualification page.
  • Level 5  
    Credits 20 
  • Study type Trimester  
    EFTS 0.1667  
  • Availability
    2019 :  
    Trimester 1 enrol by 12 Feb 2019 to start 25 Feb 2019
    Trimester 3 enrol by 20 Oct 2019 to start 28 Oct 2019
  • Exam details
    2018 :  
    Trimester 3, 15 Feb 2019
    2019 :  
    Trimester 1, 14 Jun 2019
    Trimester 3, 14 Feb 2020
  • Delivery type
    2019 :  
    Trimester 1 & 3 2019 Online/Print   
  • Workload

    Allow approximately 10-12 hours study time per week for each 20 credit course. This may be higher around assessment due dates or exam time.

  • Fees
    2019 :  
    NZ students $730 + $60 annual administration fee
    International students $2,254 + $60 annual administration fee
  • Prerequisites Check entry and other requirements under the qualification you are studying  

When you have successfully completed your study of this course you will be able to

  • understand the philosophy of marketing within different organisations
  • identify and analyse the environmental factors for marketing decisions
  • identify and evaluate information needed for marketing decision making
  • understand factors influencing buyer behaviour
  • understand and apply the concepts of segmentation, targeting and positioning for marketing decisions
  • understand the need to set, monitor and control marketing objectives
  • recommend and justify marketing strategies to meet marketing objectives for a chosen product and/or service.


This is a core course. You will need access to a computer, the Internet and email.


60% internally assessed

40% exam

For more information and a full list of exam times see our examinations page.


There is a textbook required for this course. Visit our textbook page for more information.

Lecturer / Tutor