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In this course you will have a working knowledge of basic marketing concepts relevant to modern organisations.
Before enrolling in this course you need to:
Allow approximately 10-12 hours study time per week for each 20 credit course. This may be higher around assessment due dates or exam time.
When you have completed your study of this course you should be able to:
This is a core course. You will need access to a computer, the Internet and email.
There is a textbook required for this course. Visit our textbook page for more information.
Assessment 60% in-course (includes online assessment), examination 40%
Exam information for this course is listed above. For more information and a full list of exam times see our examinations page.
You can find a full description of New Zealand Diploma in Business course prescriptions on the NZQA website.