Fundamentals of Marketing

541

In this course you will have a working knowledge of basic marketing concepts relevant to modern organisations.

  •  
    Level
    5
  •  
    Credits
    20
  •  
    EFTs
    0.1667
  • Delivery type
    2019
    Trimester 3 2019 Online/Print   
  • Workload

    Allow 10-12 hours study time per week for each 20 credit course. 

  • Cost
    2019
    NZ students $730 + $60 annual administration fee
    International students $2,254 + $60 annual administration fee
  • Intakes
    2019
    Trimester 3 enrol by 20 Oct 2019 to start 28 Oct 2019
  •  
    Exam dates
    2019
    Trimester 1, 14 Jun 2019
    Trimester 3, 14 Feb 2020
  •  
    Prerequisites Check entry and other requirements under the qualification you are studying

When you have successfully completed this course you will be able to:

  • understand the philosophy of marketing within different organisations
  • identify and analyse the environmental factors for marketing decisions
  • identify and evaluate information needed for marketing decision making
  • understand factors influencing buyer behaviour
  • understand and apply the concepts of segmentation, targeting and positioning for marketing decisions
  • understand the need to set, monitor and control marketing objectives
  • recommend and justify marketing strategies to meet marketing objectives for a chosen product and/or service.

Assessment

Assessment for this course is:

  • 60% internally assessed
  • 40% exam.

For more information about examinations including a full list of exam times see our examination information page.

Textbooks

There is a textbook required for this course. Visit our textbook page for more information.

How to enrol

Before enrolling in this course you need to:

  • choose the qualification you will study the course under
  • check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses and apply tab on the qualification page.

Lecturer / Tutor

  •  
    Level
    5
  •  
    Credits
    20
  •  
    EFTs
    0.1667
  • Delivery type
    2019
    Trimester 3 2019 Online/Print   
  • Workload

    Allow 10-12 hours study time per week for each 20 credit course. 

  • Cost
    2019
    NZ students $730 + $60 annual administration fee
    International students $2,254 + $60 annual administration fee
  • Intakes
    2019
    Trimester 3 enrol by 20 Oct 2019 to start 28 Oct 2019
  •  
    Exam dates
    2019
    Trimester 1, 14 Jun 2019
    Trimester 3, 14 Feb 2020
  •  
    Prerequisites Check entry and other requirements under the qualification you are studying