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In this course you will have a working knowledge of basic marketing concepts relevant to modern organisations.
Before enrolling in this course you need to:
Allow approximately 10-12 hours study time per week for each 20 credit course. This may be higher around assessment due dates or exam time.
When you have successfully completed your study of this course you will be able to
This is a core course. You will need access to a computer, the Internet and email.
60% internally assessed
For more information and a full list of exam times see our examinations page.
There is a textbook required for this course. Visit our textbook page for more information.