Mass Communication

Course code:
72363
Level:
7
Credits:
20
Prerequisites: Please check entry and other requirements listed below
Workload: Approximately 12 hours per week
Availability: Trimester 2 2013
Delivery type: Paper based
EFTS: 0.1667
2013 Fees: NZ students $675 + $60 annual administration fee
International students $2,085 + $60 annual administration fee

This course will enable you to interpret and use the diverse methods of mass communication – a vital source of business information and interaction. You will analyse the social, cultural, legal and ethical issues underlying the way businesses communicate with their communities of interest. You will hone your skills in advertising planning, public relations campaigns and crisis management.