Diploma in Public Relations and Communication Management (Level 6)

Qualification code OP621102

The Diploma in Public Relations & Communication Management teaches you how to develop and implement communication programmes, manage an organisation’s reputation in the market, carry out public relations campaigns and manage internal communication.

As a graduate, you will be able to relate effectively with the media, work in the social context within which communication disciplines are practised, and apply appropriate ethical standards to your professional performance. This is an excellent qualification for communication professionals who want to advance their career, and for students training for communication, legal, management and IT careers. Once you have achieved the qualification you will be equipped to work in corporate communication, public sector communication, public relations, employee communication and online communication.

This diploma is designed to be a stand-alone professional qualification, but it can also be credited towards the Bachelor of Applied Science or Bachelor of Arts degree.

For more information download the brochure below or request a brochure to be sent to you. If you have any questions please contact us.


Download brochure
Communication (3.3 MB PDF)

  • Level 6  
    Credits 120 
  • Workload

    Approximately 10-12 hours study per week for each 20 credit course. This may be higher at assessment or exam time.

  • Study type Trimester  
  • Cost $4,380 NZ Domestic

    Approximate total cost for the full qualification based on 2015 fee information. This does not include annual administration fees, fee increases, textbooks, course materials or external exam fees.

  • Student loan

    Eligible for student loans, if you meet the criteria. Student loans and eligibility

Existing students

This qualification has been revised. If you began studying this qualification before 11 September 2012, please click here to view the old structure and enrolment information.

PRINZ Members

Holders of the Public Relations Institute’s APR (Accredited in Public Relations) will be cross-credited for 72180 Introduction to Public RelationsContact us to find out more or visit the PRINZ website.

Graduate profile

As a graduate of the Open Polytechnic Diploma in Public Relations & Communication Management, you will be able to:

  • identify and explain core concepts and practices relevant to public relations, communication management and the communication process
  • apply stakeholder analysis and relationship management principles to public relations and communication management contexts
  • analyse communication practices in business and evaluate their effectiveness
  • work collegially with others and communicate with clarity in oral and written forms
  • develop, implement and evaluate communication policy, systems, strategies, objectives and goals.

Key dates

Every course has an enrolment close-off date. Make sure you know when you need to enrol by.

See key enrolment dates

Assessment and exam

Every course is assessed differently - some require assignments and others exams. Check the individual course pages for more information.

Information about assessment and exams

Courses you could do in this qualification

For information about selecting courses to study towards this qualification, check out the Choose courses tab.

You must read the information provided within the Qualification Structure table, which details the order in which courses must be studied to complete a valid qualification.

Related qualifications