About the course

This course will enable you to interpret and use the diverse methods of mass communication - a vital source of business information and interaction. You will analyse the social, cultural, legal and ethical issues underlying the way businesses communicate with their communities of interest. You will hone your skills in advertising planning, public relations campaigns and crisis management.

This course is available in the following programme(s):

OP5271 Diploma in Communication Studies Level 5
OP6202 Diploma in Strategic Communication
OP7001 Bachelor of Business
OP7010 Bachelor of Applied Science
OP7020 Bachelor of Arts
OP7203 Graduate Diploma in Professional Accounting Level 7

What's in the course

• Planning campaigns and crisis management
• Mass communication theory
• Media analysis.

What students learn

• Analyse mass communication theory for practical use
• Strategically plan effective mass communication
• Strategically select major disciplines and techniques of mass communication
• Apply analytical approaches to mass communication
• Take into account social, cultural, ethical and legal contexts and inpacts in planning and implementing mass communication
• Implement, account for and evaluate the above outcomes.

Prerequisite

One Level 6 communication course.

Assessment

In-course work 100%

Fees

New Zealand Student Fee    $588.00

Additional Fee Information

What do I do now?

Request a copy of the brochure.
Download an enrolment form.

For further information contact by email Pip Fowler or free phone 0508 650 200 extn 5729.