About the course

This course equips students with the understanding and skills needed to write website content that is fresh, functional and findable. Students study the theory behind what makes for good writing on the web and practice the basic skills involved in delivering key messages clearly and accurately to the target audience.  Three group activities prepare students for their individual assessments and provide the opportunity to practice working in a team.

This course is available in the following programme(s):

What's in the course

• How to match the writing on a website to its purpose and target audience
• How writing for the Web is different to other forms of writing
• Basic Web writing skills that ensure the content is fresh, functional and findable

What students learn

Students should be able to

• Identify the attributes, purposes and functions of websites, and explain their implications for effective communication
• Identify, research and select content appropriate for a specific purpose on a website
• Identify, select and apply specific techniques and principles of effective writing to writing effectively for the Web
• Critique the processes and outcomes of writing for the Web.

Assessment

In-course work 100%

Fee

New Zealand Student Fee      $588.00
Additional Fee Information

What do I do now?

Enrol Now

For further information contact by email Pip Fowler or free phone 0508 650 200 extn 5729.

Other Information

You will require access to a computer with an Internet connection.  The course involves at least 10 hours a week of study and students are expected to take part in three group activities.