About the course

This course covers the concepts and techniques of marketing. In particular, the course gives emphasis to identifying and explaining the role of marketing in the organisation, the range of marketing decisions, and developing marketing strategies. Coverage is also given to current issues in relationship marketing and customer satisfaction.

This course is available in the following programme(s):
OP5204 Diploma in Information Systems & Technology for Business
OP5207 Diploma in Māori Business
OP6208 Diploma in Information & Library Studies Level 6
OP7001 Bachelor of Business Level 7
OP7010 Bachelor of Applied Science Level 7
OP7020 Bachelor of Arts Level 7
NZIM Advanced Diploma in Management

What's in the course

• Marketing within society and the organisation
• Analysing the marketing environment
• Market segmentation
• Selecting target markets and market place timing
• Understanding the customer
• Developing the marketing mix
• Marketing strategy, planning and control.

What students learn

• Understand the evolution of the marketing concept and identify how the concept fits the needs of modern organisations
• Understand the marketing system, and analyse controllable and uncontrollable variables in the market
• Understand the process of identifying target markets
• Analyse, identify and explain the elements of the marketing mix - product, price, promotion and distribution
• Analyse, evaluate and develop marketing plans and assess market feasibility studies as a part of the process of long-term planning
• Appreciate the use of marketing research as a means to improve decision-making and organisational effectiveness.

Prerequisite

Assessment

Fees

New Zealand Student Fee    $588.00

Additional Fee Information

What do I do now?

Other Information

Other Requirements: Access to a video player.